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Products

Smart Product Market Assessment

Smart Home Devices, Automation, Controls

05/22/2019

Video Door Bells

Multiclient

Video Services: OTT, Pay TV

05/22/2019

Connected Entertainment in Canada

This consumer research study analyzes consumer demand for connected entertainment devices and services among Canadian broadband households.  Subscription Video Services Uptake and anticipat...

Multiclient

Video Services: OTT, Pay TV

04/03/2019

IoT in UK: Consumers & Technology Adoption - Entertainment Products and Services

Entertainment Products and Services: 1) How do U.K. consumers perceive the video services available to them? 2) What are the trends for UK pay-TV subscription cancellations? 3) How likely are UK...

Multiclient

Wellness and Fitness

11/27/2018

IoT in UK: Consumers & Technology Adoption - Wellness, Telehealth, & Independent Living

Wellness, Telehealth and Independent Living: 1) What is the adoption of connected health and personal emergency devices among UK consumers? 2) What tools and services would help consumers with chr...

Multiclient

Energy Management

11/27/2018

IoT in UK: Consumers & Technology Adoption - Energy and Smart Home

Energy and the Smart Home: 1) What is the adoption of energy management devices and services in the UK? 2) What is the profile of adopters of boiler maintenance services and how does that overlap...

Multiclient

Smart Home Devices, Automation, Controls

04/08/2019

IoT in the UK:Consumers & Technology Adoption: Smart Home and Security

This survey of 5,000 UK broadband households provides insights on their connected lifestyles, including entertainment consumption, use of connected devices, home safeguarding, energy consumption, heal...

Smart Product Market Assessment

Smart Home Devices, Automation, Controls

12/26/2018

Smart Door Locks 2018

Multiclient

Residential Security

02/25/2019

2018 Security Dealer Survey

This 2018 research presents and analyzes the results of a survey of installers/dealers employed by security firms installing security systems in US households. It quantifies the dealers’ view of secur...

Smart Product Market Assessment

Consumer Electronics Devices

09/24/2018

Smart Speakers

Smart Speaker Market Assessment addresses the following major questions. 1) How big is the smart speaker market in the U.S. currently and projected over the next 5 years? 2) What is driving market...

Smart Product Market Assessment

Residential Security

08/24/2018

Networked Cameras

Multiclient

Wellness and Fitness

07/13/2018

Sleep & IoT: Behaviors, Awareness, and Opportunities

Sleep & IoT: Behaviors, Awareness, and Opportunities addresses major questions regarding the sleep tech industry. What are the primary factors affecting consumers’ sleep, and how do they impact con...

Smart Product Market Assessment

Energy Management

03/30/2018

Smart Thermostats Mkt Assessment 2018

Quantified Consumer

Smart Home Devices, Automation, Controls

04/27/2018

Smart Home Devices: User Experience

As adoption of smart home products pushes forward, the market must cross the chasm, and move to a segment that needs validation that the product performs well prior to purchase. Given that Net Promote...

Multiclient

Smart Home Devices, Automation, Controls

08/11/2017

Insurance Opportunities in the Connected Home

Consumer Experience with Insurance Consumer Interest in Connected Devices and Services Insurance Participation in the Smart Home Consumer Desire for Insurance Packages of Smart Home Solutions...

Blogs

pay TV

OTT

streaming

Fortune

In The News

01/10/2025

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

01/10/2025

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

01/10/2025

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

01/10/2025

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

01/10/2025

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

01/10/2025

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

01/10/2025

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

01/10/2025

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

01/10/2025

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

01/10/2025

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

01/10/2025

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

01/10/2025

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

01/10/2025

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

01/10/2025

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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