Providing market intelligence for more than 35 years

Search Results

Products

Consumer Insights Dashboard

Wi-Fi and Home Networking

03/22/2024

Home Services Dashboard Q4 2023

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.   Consumer Insights Dashboards...

Multiclient

MDU Research

08/20/2024

Smart Properties: The Value of IoT for MDUs

Multifamily housing is in the midst of transformation, as owners and operators turn to technology to increase operational efficiencies, enable new use cases, attract and retain residents, and increase...

White Paper

MDU Research

06/06/2024

Smart Tech for Multifamily Properties: Understanding ROI

Multifamily properties are increasingly investing in smart technology solutions to improve operations, reduce costs, and better attract and retain tenants, but there is an industry-wide need for bench...

Trackers

Smart Home Devices, Automation, Controls

03/14/2024

Smart Home and Security Tracker 2024 - February Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home and Security Market Tracker helps compan...

Consumer Insights Dashboard

Smart Home Devices, Automation, Controls

03/12/2024

Smart Home Dashboard 4Q 2023

The Smart Home Dashboard visualizes the most important metrics informing the strategic decision making of companies across the connected home market.   Consumer Insights Dashboards present survey-b...

Consumer Insights Dashboard

Residential Security

03/11/2024

Residential Security Dashboard 4Q 2023

The Residential Security Dashboard visualizes the most important metrics informing the strategic decision making of companies across the residential security market.   Consumer Insights Dashboards...

Trackers

Video Services: OTT, Pay TV

03/01/2024

Streaming Video Tracker - North American Update: February 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

Trackers

Smart Home Devices, Automation, Controls

02/22/2024

Smart Home and Security Tracker 2024 - January Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home and Security Market Tracker helps compan...

White Paper

Entertainment Content: Video, Audio, Gaming

02/20/2024

Maximizing Returns: Generative AI’s Impact on Entertainment

This white paper examines the emergence and explosion of generative artificial intelligence (GAI) and its potential impacts on the entertainment industry including efficiencies and automations within...

Trackers

Smart Home Devices, Automation, Controls

02/02/2024

Smart Home and Security Tracker 2023 - Q4 Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home and Security Market Tracker helps compan...

Trackers

Video Services: OTT, Pay TV

02/01/2024

Streaming Video Tracker - North American Update: January 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

Smart Product Market Assessment

Residential Security

02/01/2024

Smart Smoke and CO Detectors: Market Assessment 2024

This Market Assessment identifies key and emerging players in the market for smart smoke and CO (carbon monoxide) detectors. It tracks consumer adoption and purchase trends, including product preferen...

Blogs

pay TV

OTT

streaming

Fortune

In The News

12/22/2024

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

12/22/2024

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

12/22/2024

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

12/22/2024

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

12/22/2024

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

12/22/2024

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

12/22/2024

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

12/22/2024

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

12/22/2024

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

12/22/2024

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

12/22/2024

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

12/22/2024

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

12/22/2024

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

12/22/2024

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

Pages