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Video Services: OTT, Pay TV

02/04/2024

Streaming Video Tracker: NPS, Churn and Subscriber Growth

Join us for an insightful webinar presented by Parks Associates, the leader in market research for the video and entertainment industry. In this webinar, we will present and analyst the latest enha...

White Paper

Video Services: OTT, Pay TV

01/24/2024

Streaming Content Performance: Executive Insights | 2024 State of the Market

This custom report shares findings from an extensive study, including in-depth surveys and interviews of senior executives from streaming service providers, networks, and content sellers.  These execu...

Quantified Consumer

Video Services: OTT, Pay TV

01/24/2024

The Viewer Journey: Navigating Streaming Options

This report examines the viewer journey for accessing desired video content across broadcast, traditional pay-TV and the many over-the-top (OTT) streaming video service models, including SVOD, AVOD/FA...

Trackers

Video Services: OTT, Pay TV

12/29/2023

Streaming Video Tracker - North American Update: December 2023

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

Quantified Consumer

Residential Security

12/29/2023

Demand for Security Solutions: Devices, Systems, and Services

This flagship study quantifies security system owners’ purchase journey and assesses the different purchase and ownership experiences among Pro and DIY system owners. In addition, the study investigat...

Industry Report

Video Services: OTT, Pay TV

03/31/2024

OTT Video: Rise of Hybrid Models

As the OTT streaming market matures, leading and niche services are evolving their strategies from a primary focus on building the customer base to one of generating revenue and ensuring profitability...

Consumer Insights Dashboard

Consumer Electronics Devices

12/09/2023

Tech Ecosystem Dashboard: Q3 2023

The Tech Ecosystem Dashboard visualizes the most important metrics informing the strategic decision making of companies connected to the leading consumer electronics devices in the home. Consumer I...

White Paper

Energy Management

12/04/2023

The Power Play: Uniting Smart Devices for Home Energy Management

This white paper highlights the current consumer demand for energy efficiency and strategies to deploy comprehensive, interoperable energy management solutions for US households.  "The Power Play" hig...

Multiclient

Residential Security

12/04/2023

Security Dealer Perspectives: Views from the Front Line

Dealers are branching out into new areas to bolster revenues and to find applications that require or value professional installation and monitoring. The 11th annual release of this survey investig...

Quantified Consumer

Wi-Fi and Home Networking

12/19/2023

Home Internet Evolution: 5G Competition and Value-Added Services

Competition in the home broadband market is evolving. Many internet service providers are turning to fiber as their next-generation last mile solution of choice, enabling gigabit speeds and greater se...

Trackers

Video Services: OTT, Pay TV

12/01/2023

Streaming Video Tracker - North American Update: November 2023

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

Industry Report

Video Services: OTT, Pay TV

11/20/2023

ATSC 3.0: Impact and Opportunity for Video Services

Consumer demand for choice in content and services has led to a paradigm shift in video delivery. Consumers now spend more time streaming content over IP than watching broadcast video or video deliver...

Blogs

pay TV

OTT

streaming

Fortune

In The News

12/22/2024

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

12/22/2024

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

12/22/2024

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

12/22/2024

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

12/22/2024

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

12/22/2024

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

12/22/2024

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

12/22/2024

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

12/22/2024

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

12/22/2024

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

12/22/2024

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

12/22/2024

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

12/22/2024

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

12/22/2024

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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