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Broadband/Communications

Value-Added Services for the SMB Segment

By Parks Associates, November 15, 2020

Unprecedented changes and market pressures have changed the game for small businesses (SMBs). New needs in a changing work environment, increasing use of technology products and services, and rising security concerns, especially regarding the security of home networks for remote workers, are driving owners to reevaluate their operations. Managing and securing their networks, and their ever-growing portfolio of end-user devices, are top priorities, and they are increasingly turning to ISPs for Wi-Fi management, network security, and other value-added services (VAS).

Parks Associates' Senior Director, Jennifer Kent, Comcast's Vice President, Christian Nascimento and Irdeto's Product Manager, Ronald Peters will come together on November 17 at 11:00 a.m. CT to examine the changing landscape for SMBs and new opportunities for data security and network management solutions in the complimentary webinar “Value-Added Services for the SMB Segment” .

In this webinar, Parks Associates shares new research studying the changing landscape for SMBs and their need for and interest in new solutions to help manage and secure their Wi-Fi networks and connected technologies. Register now to take a closer look at how next-generation data security, smart networking products, and Wi-Fi management tools can deliver peace of mind to SMB owners and greater control over their businesses. Speakers share strategies for ISPs to monetize these needs through new VAS offerings that align with these SMB needs.

Additional Parks Associates Data:

68% of US SMBs are concerned about cybersecurity vulnerabilities at their business locations
37% are likely to purchase data security services in the next six months.

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