Parks Associates | IoT Market Research & Consulting Firm in Dallas

Research & Analysis for IoT, smart home, and connected entertainment technologies.

Parks Associates sells market research reports and industry analysis regarding IoT residential products and consumer perceptions about these products and services. Research is conducted through interviews, secondary research, quantitative and qualitative consumer research, focus groups, and trend analysis.

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Smart Home: Products and Services
Consumer Electronics and Entertainment
Broadband and Mobility
Connected Health and Wellness
SMB
MDU / Multifamily Tech

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Smart Home: Products and Services

Home Security & Monitoring: Subscriber Churn and Retention

The security market has evolved to meet consumer demand for choice in systems, devices, installation methods, purchase methods, and monitoring services. Professional monitoring, v...

Residential Security Forecast 2024

Parks Associates has produced a Residential Security Forecast for almost four decades as part of its ongoing reporting to understand, size, and segment the market for home automati...

Smart Home and Security Tracker 2024 - September Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker pro...

Smart Home and Security Tracker 2024 - August Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker pro...

Smart Home Dashboard 2Q 2024

The Smart Home Dashboard visualizes the most important metrics informing the strategic decision making of companies across the connected home market. Consumer Insights Dashboa...

Residential Security Dashboard 2Q 2024

The Residential Security Dashboard visualizes the most important metrics informing the strategic decision making of companies across the residential security market. Consumer...

Video at the Door: Driving New Revenues

This white paper investigates video innovation and integration in home access control. It assesses consumer adoption and demand for video analytics, face unlock features, and the a...

Consumer Electronics and Entertainment

Streaming Video Tracker - North American Update: October 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new...

Streaming Video Tracker - North American Update: September 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new...

Battle of the Platforms: Assessing Connected TV Ecosystems

Streaming is now the dominant mode of video consumption, making connected TV platforms the new power players in entertainment. Roku, Amazon, Samsung, Google, Vizio, LG, and others...

Streaming Video Tracker - North American Update: August 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new...

Ad-Based Streaming: Consumer Demand & Engagement

It is more expensive than ever to stream ad-free video, especially when the top services continue to raise their prices. Households subscribe to 5 streaming services on average, bu...

Video Delivery: Maximizing Efficiency and Monetization

This white paper addresses the challenges of managing content delivery, user engagement, and content monetization with a fragmented tech stack and addresses how operations can be s...

Streaming Video Tracker - North American Update: July 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new...

Broadband and Mobility

Broadband Market Tracker Q2 2024

Includes both "Profiles and Estimates, Q2 2024" for US and Canadian home internet services and "Q2 2024 News and Analysis." The Broadband Market Tracker provides estimates for r...

Managed Wi-Fi: MDU Resident Demand and Preferences

Multifamily properties are turning to new amenities to attract and retain residents and to generate new ongoing revenue streams. High-speed internet and Wi-Fi are two of the most i...

Home Services Dashboard Q2 2024

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home. Consumer...

Turmoil in the Smart Home: The Impact on User Experience

This white paper identifies the issues that consumers face when seeking support for technical issues, including the resolution process and support experience. As the complexity and...

Home Services Dashboard Q1 2024

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home. Consumer...

Broadband Market Tracker Q1 2024

Includes both "Profiles and Estimates, Q1 2024" for US and Canadian home internet services and "Q1 2024 News and Analysis." The Broadband Market Tracker provides estimates for r...

Home Services Dashboard Q4 2023

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home. Consumer...

Connected Health and Wellness

Wearables: Advances in Health & Safety

Consumer adoption of wearables has hit an all-time high, with nearly half of US internet households owning one or more smart watches or fitness trackers. Device makers must careful...

Health at Home: New Era of Healthcare

This white paper examines the state of the virtual care market, with particular emphasis on the factors driving the shift from facility-centric care to healthcare at home. The anal...

Next Evolution of Health IoT: Moving Towards the Edge

This white paper discusses how companies can unlock the value of their health device data via the use of edge computing, machine learning, and health flexible IoT platforms....

Telecare in the EU: Smart Home and Independent Living

This white paper explores how smart home technology can support independent living and explains the benefits for both telehealth and telecare. It focuses on what could be considere...

Market Snapshot - Consumer Health Attitudes and IoT Home Living Features

This market snapshot addresses consumer and caregiver attitudes towards personal health, future retirement expectations, and perceptions of home living features and alerts. Cons...

The Real Healthcare Changes On The Way

The healthcare industry is shifting to a consumer-centric model. Patients are demanding more interactive solutions, and the industry sees an opportunity to cut costs. This new w...

Independent/Assisted Living Industry in the U.S.

In this white paper, Parks Associates provides perspectives on the U.S. independent/assisted living industry by analyzing industry drivers, consumer perceptions and needs, market s...

SMB

Smart Homes, Smart Investments: The Tech Revolution in Single-Family Rentals

Join us for a compelling webinar that delves into the key trends shaping the build-to-rent market, including shifting demographics, economic factors, and changing consumer preferen...

SMBs: Marketplace for Connectivity and IoT

This research provides insight on technology adoption and needs among SMB owners, with a specific focus on connectivity, IoT devices, and services. It examines the changes taking p...

The Opportunity for National Brands in SMB Technical Support Services

This whitepaper details the current state and future potential of national technical support services in the SMB market. Developed for PlumChoice, it addresses key trends emerging...

Value-Added Services for the SMB Segment

In this webinar, Parks Associates shares new research studying the changing landscape for SMBs and their need for and interest in new solutions to help manage and secure their Wi-F...

Technology Needs of Today’s SMBs

Success as a small business is increasingly dependent upon technologies and services that can drive improved efficiency, productivity, and communication. This report examines the c...

IT and Support Services for Small Businesses

This report examines the technical support market for small and medium businesses in the U.S. It analyzes the technology environment of businesses of varying sizes, their current t...

Service and Technology Needs of SMBs

This report examines use of technical products and services among small and medium businesses (SMBs) of various sizes and within a variety of industries. It studies the primary tec...

Global Research

MDU / Multifamily Tech

Preparing For EV Adoption in Multifamily: The Coming Wave

This white paper examines new trends in EV and EV charger adoption among multifamily owners, operators, and residents, sharing the plans of key decision makers for new installation...

Multifamily Access: Riding the New Tech Investment Wave

This white paper examines key trends in access control adoption in the multifamily housing market. It leverages custom research data and insights from over 600 key decision makers...

Scaling Connectivity for Multifamily Properties

This white paper highlights the demand for WiFi and smart living at multifamily communities and the ways in which property owners and managers are improving operations starting at...

Smart Properties: The Value of IoT for MDUs

Multifamily housing is in the midst of transformation, as owners and operators turn to technology to increase operational efficiencies, enable new use cases, attract and retain res...

Smart Tech for Multifamily Properties: Understanding ROI

Multifamily properties are increasingly investing in smart technology solutions to improve operations, reduce costs, and better attract and retain tenants, but there is an industry...

Investing in Smart Tech: Practical Guidance for Properties

Join us in this webinar to learn how smart amenities, including connectivity and smart home solutions, set properties apart. The multifamily market is at a key moment of change....

Managed Wi-Fi in Multifamily Housing

The research highlights networking trends in multifamily housing, the rise of managed Wi-Fi solutions in the market, key use cases where managed Wi-Fi can resolve property manageme...

Latest Insights

10/31/2024

Multifamily properties are deploying electronic access control systems to meet expectations and enhance security

10/23/2024

Parks Associates: Pro-install is stronger in summer for smart home solutions; retail sales expected to increase for holiday season

10/22/2024

Parks Associates: More consumers of leading streaming services now opt for basic tiers with ads over more costly, ad-free premium tiers

10/10/2024

Twenty-four percent of multifamily owners/operators have a smart building provider or aggregator

10/01/2024

Parks Associates: Emergency response is among the most valued smart speaker features

09/24/2024

Parks Associates: Smart video devices will generate $2.4 billion in standalone services by 2027

09/19/2024

Many older multifamily properties struggle to provide reliable Wi-Fi, according to Parks Associates

09/17/2024

Parks Associates: Nearly one-third of wearables households reports purchasing or subscribing to a premium app or service

09/12/2024

Parks Associates: Over 75% of key MDU decision makers plan on upgrading or replacing electronic access control solutions

09/04/2024

Parks Associates: HP overtakes Apple in Q1 2024 laptop sales

08/28/2024

Nearly 50% of US internet households own and use a wearable

08/26/2024

81% of those rating streaming ads as relevant to the show’s content also express interest in T-commerce

08/20/2024

Parks Associates: Nearly 40% of households who do not use generative AI tools do not see the value in them

08/14/2024

Parks Associates and JW Player unveil research on enhancing profitability in the streaming industry

08/13/2024

Parks Associates: Roughly one-half of Wi-Fi households experience problems with their networks, with greater impact on households with children

08/08/2024

Parks Associates: 72% of EV owners own smart home technologies, versus 44% of non-EV owners

08/01/2024

Parks Associates: Roku is the most popular brand of streaming players

07/30/2024

Parks Associates: 47% of US internet households report familiarity with at least one AI technology

07/24/2024

Parks Associates: Apple devices have consistently high NPS across CE device categories

07/11/2024

Parks Associates: After a pandemic peak, familiarity with and ownership of EVs have decreased

10/25/2024

Alarm.com Announces Platinum Sponsorship for 2025 Parks Associates Events

10/25/2024

Savant Joins Smart Energy Summit at DISTRIBUTECH as Lunch Sponsor

10/23/2024

Parks Associates Announces AIG as Breakfast Sponsor for CONNECTIONS 2025

10/22/2024

Becklar Announces Sponsorship for 2025 Events

09/30/2024

DIRECTV Acquires DISH Network in Strategic Alliance

09/19/2024

Next-Gen Scaling Connectivity for Multifamily Properties

09/11/2024

Synamedia Simplifies the Entertainment Ecosystem

09/10/2024

Verizon, T-Mobile, Move to Acquire Leading Fiber Providers

09/09/2024

Apple Unveils Apple Watch Series 10, AirPods 4, iPhone 16, and More

08/22/2024

WireStar Networks Announces Sponsorship for SmartSpaces Conference 2024

08/20/2024

Parks Associates Announces Cardinal Peak as Research Sponsor

08/13/2024

Samsung SmartThings Feature Updates: Smart Home Routines

08/07/2024

Parks Associates Announces Salto as Break Sponsor

08/07/2024

How To Transform Your Video Delivery Strategy

08/05/2024

Comcast and Charter Serve Hispanic/Latino Streaming Viewers

08/01/2024

New Streaming Video Tracker Quarterly Now Available

07/24/2024

Smart Energy Summit Speaker Highlight: Levven

07/22/2024

Smart Spaces Speaker Highlight: ButterflyMX

07/19/2024

Vantiva Announces Their Smart Security Camera for Self-Storage Unit Monitoring

07/19/2024

SkyBell Technologies Announces Event Sponsorship for Smart Spaces 2024

11/01/2024

Upgrading the Smart Home Experience

11/01/2024

Parks Associates: Multifamily units deploy electronic access control to meet resident expectations

10/29/2024

Multifamily Residences Turn to Tech for Tenant Appeal, Efficiency: Report

10/29/2024

Cable Was a Locked Room. StreamingOffers Too Much Freedom

10/28/2024

Can AI decide who’s a threat at your door? A new SimpliSafe camera aims to find out.

10/18/2024

Old apartment buildings have some big broadband infrastructure problems

10/17/2024

Are service providers too focused on speed?

10/16/2024

OliverIQ Releases Multi-Protocol Hub with Complete Smart Home as a Service Offering

10/16/2024

Domestic smart video market set to almost double by 2027

10/14/2024

Calix Announces SmartMDU to Manage MDU Wi-Fi

10/11/2024

Wireless Internet Providers Reap High Satisfaction Ratings in Yet Another Study

10/10/2024

Smart Building Solutions Gain Traction Among Multifamily Properties, Study Finds

10/09/2024

Streaming TV Industry Snooping on Viewers at Grand Scale: Report

10/09/2024

Amazon revamps Ring subscriptions with AI video search

10/08/2024

Temu Targets Amazon Fire TV Streaming Gadgets With $4 Remote

10/06/2024

4 Tips To Make Your PS4 Download Faster

10/04/2024

Parks: 42% of U.S. Internet Households Used Free Ad-Based Streaming Video Service in Past 30 days

09/14/2024

How to Get Better Indoor TV Antenna Reception

09/13/2024

The Smart Money: Technology for Independent Living

09/12/2024

Parks Associates: Most MDU decision makers plan to upgrade, replace electronic access control systems

2025 and Beyond

Security Forecasts

Consumers and AI

New Research on AI/ML Technologies in Connected Consumer Products

Join us in California - NOV 19-21

Leading Conference on the Business of Streaming

JAN 7 in Las Vegas

Performance and Profits: Smart Home Strategies

CONNECTIONS 2025

May 13-15 at Renaissance Dallas at Plano Legacy

Research & Analysis for IoT, smart home, and connected entertainment technologies.

Smart Home: Products and Services

Home Security & Monitoring: Subscriber Churn and Retention

Residential Security Forecast 2024

Smart Home and Security Tracker 2024 - September Market Update

Smart Home and Security Tracker 2024 - August Market Update

Smart Home Dashboard 2Q 2024

Residential Security Dashboard 2Q 2024

Video at the Door: Driving New Revenues

Consumer Electronics and Entertainment

Streaming Video Tracker - North American Update: October 2024

Streaming Video Tracker - North American Update: September 2024

Battle of the Platforms: Assessing Connected TV Ecosystems

Streaming Video Tracker - North American Update: August 2024

Ad-Based Streaming: Consumer Demand & Engagement

Video Delivery: Maximizing Efficiency and Monetization

Streaming Video Tracker - North American Update: July 2024

Broadband and Mobility

Broadband Market Tracker Q2 2024

Managed Wi-Fi: MDU Resident Demand and Preferences

Home Services Dashboard Q2 2024

Turmoil in the Smart Home: The Impact on User Experience

Home Services Dashboard Q1 2024

Broadband Market Tracker Q1 2024

Home Services Dashboard Q4 2023

Connected Health and Wellness

Wearables: Advances in Health & Safety

Health at Home: New Era of Healthcare

Next Evolution of Health IoT: Moving Towards the Edge

Telecare in the EU: Smart Home and Independent Living

Market Snapshot - Consumer Health Attitudes and IoT Home Living Features

The Real Healthcare Changes On The Way

Independent/Assisted Living Industry in the U.S.

SMB

Smart Homes, Smart Investments: The Tech Revolution in Single-Family Rentals

SMBs: Marketplace for Connectivity and IoT

The Opportunity for National Brands in SMB Technical Support Services

Value-Added Services for the SMB Segment

Technology Needs of Today’s SMBs

IT and Support Services for Small Businesses

Service and Technology Needs of SMBs

Global Research

MDU / Multifamily Tech

Preparing For EV Adoption in Multifamily: The Coming Wave

Multifamily Access: Riding the New Tech Investment Wave

Scaling Connectivity for Multifamily Properties

Smart Properties: The Value of IoT for MDUs

Smart Tech for Multifamily Properties: Understanding ROI

Investing in Smart Tech: Practical Guidance for Properties

Managed Wi-Fi in Multifamily Housing

CONNECTIONS: The Premier Connected Home Conference

Future of Video

Smart Energy Summit

Connected Health Summit

Smart Spaces

CONNECTIONS Summit

Latest Insights

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