In The News

Thursday, June 17, 2021

#ATA2021: Telehealth Is Key to Equity and Access for Every Patient Population

A recent survey by market research firm Parks Associates shows that 60 percent of people age 65 and older consider themselves familiar with telehealth. Jennifer Kent, vice president of research at the firm, gave an overview of the findings during a session titled, “Lessons Learned While Expanding Access and Care to the Aging Population.”

“Over the past year we’ve seen incredible growth in familiarity and use. A third of seniors say they’re extremely familiar with telehealth, ...read more

Wednesday, June 16, 2021

Verizon bullish on continued Fios strength, FWA prospects

His comments appear to reflect a broader trend in the U.S. broadband market. A new report released by analyst company Parks Associates on Wednesday showed that the percentage of households with standalone broadband service reached 41% in Q1 2021, up from 33% in Q1 2018. The cost of this service has risen 64% over the past decade, rising from $39 per month per household in 2011 to $64 in 2021. The report was based off a survey of 10,000 U.S. broadband households.

A drop off i ...read more

Tuesday, June 08, 2021

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband households now have at least one OTT video service subscription, up from 76 percent in Q1 2020.

Parks Associates will bring together video ecosystem players for two virtual sessions as part of its fourth annual Future of Video: OTT, Pay TV, and Digital Media series on Wednesday, Ju ...read more

Monday, May 24, 2021

FuboTV: Why I Like This Stock Better Than DraftKings

Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. That means of the 77.6 million currently subscribing to cable, satellite and telecom packages, 42 million are live sports fans. This is 10 million more than the size of the current cord-cutting audience, which has taken nearly 15 years to amass (circa 2007).

From the article "Fub ...read more

Tuesday, May 18, 2021

Confused by all those streaming services? This app is here to help

A Parks Associates survey found that 31% of households had four or more streaming subscriptions in the third quarter of last year, up from 14% a year earlier. The number of streaming platforms has passed 300 in the U.S., more than double the number in 2014, the consultancy said.

“They’re all trying to solve this issue, because consumers are just overwhelmed,” said Parks Associates research director Steve Nason. “They love that they have all this choice but that choice is kil ...read more

Monday, May 17, 2021

Feds break up alleged streaming password theft scheme

Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-sharing among its customers; even if you’re only sharing account access with people you know, the more people who have the info, the greater the chances that info could be compromised. According to analysis from research firm Parks Associates, password piracy and sharing cost streaming s ...read more

Wednesday, May 12, 2021

Why Cell Phone Service From Your Cable Company May Make Sense

"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Parks Associates.

From the article "Why Cell Phone Service From Your Cable Company May Make Sense" by Octavio Blanco. 

Monday, May 10, 2021

Sensory Powers New Voice-Enabled Farberware Microwaves

“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is a highly-valued feature for smart appliance owners, with more than one-fifth of those who own or intend to purchase various smart appliances rating voice control as one of the most appealing features of the appliance,” said Patrice Samuels, senior analyst, Parks Associates.

From ...read more

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