In The News

Monday, November 22, 2021

Apple's home head leaves, and new products launch, on HomeKit Insider

We also spent some time discussing a new Parks Associates study that surveyed 10,000 homes to identify the growth in smart home tech. Doorbells and locks were the fastest growing category this year, while smart TVs reached 56 percent adoption.

From the article "Apple's home head leaves, and new products launch, on HomeKit Insider" by Andrew O'Hara. 

Monday, November 22, 2021

Research: Parks Associates Explores Consumer Adoption Of Energy Management Solutions

A new white paper from Parks Associates, Home Energy Management: Driving Consumer Engagement and New Revenue, reveals 20 percent of U.S. broadband households report the Covid-19 pandemic has increased their interest in smart energy solutions that can help them manage their energy use, cost, and comfort.

“A variety of factors influence whether or not consumers adopt and use a specific solution, including ease of use, timeliness of information, and context,” says Patrice Samue ...read more

Friday, November 19, 2021

What's behind Netflix releasing viewing data? Flexing its muscles.

“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates.

From the article "What's behind Netflix releasing viewing data? Flexing its muscles." by Kristin Schwab. 

Thursday, November 11, 2021

Family-Focused Frndly TV Reaches Carriage Deal With A+E Networks

“What Frndly TV delivers is very focused—it’s not trying to be all things for all people,” said Paul Erickson, a senior analyst at Parks Associates, a research firm.

From the article "Family-Focused Frndly TV Reaches Carriage Deal With A+E Networks" by Lillian Rizzo. 

Tuesday, November 09, 2021

How Meaningful Is The Broadband Element Of The $1.2 Trillion Infrastructure Package?

According to Parks Associates, this conservative definition has contributed to a “have nots” segment of the U.S. population (about 13 million homes). This segment tends to be disproportionately less educated, less educated with lower income levels compared to more affluent, fully connected (e.g., higher broadband speeds) households.

In that sense, the law is a step in the right direction as it propagates some level of broadband usage with the entire U.S. population, especial ...read more

Monday, November 08, 2021

Parks Associates Releases Smart Home Research For Property Managers

New from Parks Associates, Smart Home & MDUS: The Property Manager View is a comprehensive and deep analysis of latest perspectives from property tech managers and developers on smart products. In the multifamily sector, adoption of smart home technology is accelerating as developers and owners are persuaded by dual business cases: operational efficiencies and increased rental revenue driven by improved tenant acquisition and retention.

From the article "Parks Associates Rel ...read more

Thursday, October 28, 2021

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt Disney Co.’s highest-margin businesses. Still, while those franchises may have helped Disney+ get a lot subscribers out of the gate, its narrow focus could also limit the ultimate size of its subscriber base. Even for viewers who favor a specific genre, the overwhelming majority of ...read more

Friday, October 22, 2021

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt Disney Co.’s highest-margin businesses. Still, while those franchises may have helped Disney+ get a lot subscribers out of the gate, its narrow focus could also limit the ultimate size of its subscriber base. Even for viewers who favor a specific genre, the overwhelming majority of ...read more

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