New Consumer Insights Dashboard tracks consumer adoption of home services, including home internet, pay-TV, and mobile services 

Parks Associates’ latest Consumer Insights Dashboard analyzes the firm’s quarterly surveys of 10,000 US internet households to track consumer adoption of and changes in home services, including home internet, pay-TV, and mobile services. The firm’s Home Services Dashboard estimates that almost 114 million US households access the internet at home at speeds faster than dial-up.

“Over the past decade, high-speed internet adoption in the United States – here defined as an internet subscription adoption to the home or individual, with speeds faster than dial-up – has grown steadily since 2015,” said Kristen Hanich, Director of Research, Parks Associates. “These internet households may have home internet service or may rely on mobile internet, or a combination of the two.”

The research finds that as bundles have become less common, consumer spending on standalone internet service has increased significantly, from an average of $39 per household per month in 2011 to an average of $63 per month in 2021, a 62% growth. Standalone mobile service ARPU has stayed remarkably stable over this time period, with 2021 averages largely reflecting spending levels from 2011 and ARPU actually decreasing since 2016.

“A growing percentage of consumers are relying on fixed wireless or 5G home internet service, which includes services offered by traditional wireless internet service providers or mobile providers such as T-Mobile or US Cellular,” Hanich said. “The wider availability of these services, in addition to further buildouts of traditional fixed networks, will further help to drive home internet adoption over the next few years.”

For more information on the Home Service Dashboard and other Consumer Insights Dashboards, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Rosey Sera at rosey@parksassociates.com, 972.996.0233.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

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