New whitepaper developed in partnership with Essence addresses security system innovations enabled by smart home connectivity

A new Parks Associates white paper reports that home security consumers are looking for solutions to reduce false alarms as well as improve responses to triggering events like home burglaries, while new solutions are emerging for device manufacturers to address these needs. The firm’s consumer research shows 62% of security system owners report that their system triggered at least one false alarm over the past 12 months. The newly released whitepaper, Zero Response Time – Security System Intervention, developed in partnership with Essence, addresses how improved monitoring solutions and active intervention techniques can improve accuracy in alerts and move security systems beyond detection to enhance the immediacy and effectiveness of their response.

“Security system adoption has steadily increased in recent years, reaching 36% of US internet households,” said Chris White, Senior Analyst, Parks Associates. “However, false alarms are a persistent problem, which can slow response and exacerbate existing gaps and traditional limitations in home security coverage. Solutions that improve detection and allow immediate intervention can help deter intruders, reduce property loss, and increase the value of the system overall.”

Advancements in security system technology have increased, and adoption has grown, particularly with affluent young adults and families. New sensors can detect external movement and internal home occupancy. New security solutions, enabled by smart home connectivity and remote control, can enable quicker automated notifications, more immediate and direct intervention, and a more effective system.

“New solutions include smart security cameras with two-way talk, neighborhood safety apps that provide communal surveillance, and personal security apps that give users on-demand access to certified bodyguards and safety professionals. Companies will continue to incorporate new tech to overcome the limitations of the previous generation of security systems,” White said.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

Follow Parks Associates on LinkedIn, Facebook, and Instagram.