OTT Customer Acquisition: Opportunities and Challenges – Webinar co-hosted by Parks Associates and Brightcove

by Parks Associates | Aug. 10, 2021

Today’s OTT market is defined by the proliferation of service offerings, unprecedented amounts of online video content, and ever-increasing access points to that content. As a result, OTT content and service providers have to be equipped with best-in-class customer acquisition and engagement strategies in order to differentiate themselves from the competition while avoiding the negative social media attention for a service that fails to deliver the best experience.

On Tuesday, September 14, 2021 at 1:00 PM CT, Parks Associates will co-host a complimentary webinar with Brightcove, OTT Customer Acquisition: Opportunities and Challenges. The webinar will analyze the opportunities and challenges in today’s OTT marketplace, including best strategies to identify, acquire, and engage their customers and increase market share in this ultra-competitive and fragmented space.

Register today to join industry experts including Lexie Knauer, Senior Product Marketing Manager at Brightcove and Elizabeth Parks, President at Parks Associates, discussing:

  • The competitive landscape in today’s OTT marketplace
  • Best practices to acquire and engage customers
  • How to improve the user experience from signup and account creation and billing to content management to curated experiences across connected platforms and devices
  • How to best monetize your customers across business models

Tags: OTT, pay TV, Webcast

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