Thursday, August 12, 2021

Parks Associates announces new podcast, The Connected Consumer, to feature data-driven market insights on emerging tech and IoT from leading analysts and industry leaders

23% of smart speaker owners and 21% of smart display owners use their device to listen to podcasts

Parks Associates today announced the launch of its new podcast, The Connected Consumer, with recent episodes focused on the company’s history, the new industry initiative Matter, and AI and personalized healthcare. The weekly podcast features Parks Associates’ latest data and market insights from the analyst team, along with industry leaders bringing new and innovative products to market. The podcast’s introduction comes at an optimal time, as new patterns of smart home adoption, video, music, and news consumption, and marketing for both consumers and businesses have emerged throughout the current COVID-19 health crisis.

The podcast features an inside look at the latest industry trends focused on the connected consumer, home automation and security, energy management, connected health and independent living, and digital content and video services.

“We are excited to launch The Connected Consumer podcast and feature new trends and market innovations that are relevant to our research areas,” said Mindi Sue Sternblitz-Rubenstein, Vice President, Marketing, Parks Associates. “Podcasts are so popular, and it’s exciting to have another way to learn from others and talk about technology trends.”

The Connected Consumer further expands the analyst firm’s reach to a wide audience of business leaders, stakeholders, and industry players in the consumer technology space looking to leverage data-driven market insights for strategic decision-making.

 “Parks Associates has decades of industry expertise and tracking data, and the podcast format is ideal in connecting with our clients and sharing this unique perspective, including implications for this moment in the industry,” said Rosimely Ulpino, Marketing and Media Relations, Parks Associates. “Each episode brings a new voice to topics important to the growth and expansion of the connected home.”

“We're always looking for new ways to share the great smart home research knowledge we have and we love interacting with industry experts—podcasting is a great way to do both,” said Chris White, Senior Analyst, Parks Associates. “Considering nearly all broadband households own either a smartphone or laptop, and about half own smart speakers, we believe this medium can reach the industry players who need our information and will be engaged with our content.”

Visit The Connected Consumer to listen to these podcast episodes:

  • The Evolution of Parks Associates

            Featuring Elizabeth Parks, President, Parks Associates

  • A Unified Smart Product Connectivity Protocol

            Featuring Chris White, podcast host and Senior Analyst, Parks Associates

  • AI and Personalization in Medicine

            Featuring Kristen Hanich, Senior Analyst, Parks Associates, and executives from Ada Health, Optum, Nuance Communications, Valencell, JVION, and Biofourmis

The Connected Consumer podcast is available on multiple podcast platforms, including Apple, Spotify, Pandora, and Audible. To request data or an interview, contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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