Tuesday, October 12, 2021

39% of OTT viewers access services based on specific content available

Industry webinar features discussion with Conviva on the top factors that influence content discovery for streaming

Consumer data from Parks Associates reveals that 39% of OTT viewers access video services based on specific content available. In partnership with Conviva, Parks Associates is presenting its latest consumer research during the industry webinar “The Role of Content Discovery in OTT” on Thursday, October 14, at 10 am CT US (11 am ET). The webinar explores content discovery strategies companies are using as a key differentiation factor in attracting new subscribers and keeping users engaged.

“Content is key to OTT success, and the path for consumers today to get to that content is the crucial search and discovery process,” said Paul Erickson, Senior Analyst, Parks Associates. “OTT players are successful when offering a premium, personalized user experience that allows subscribers to find and access relevant content based on their habits and preferences. A perceptive and intelligent content discovery strategy is a key differentiator in attracting and engaging subscribers over the long term.”

Parks Associates research found that three out of the top five factors that drive OTT service subscriptions involve content and that the inability to find relevant content is a top reason for consumers leaving a service.

In this webinar, industry experts discuss the top factors that influence content discovery for streaming, including the role of social interaction in the online video content access journey.

Webinar speakers:


"With so many entertainment options at viewers' fingertips, it is more important than ever before for streaming publishers to understand how consumers discover content in order to win their engagement," said Nick Cicero, VP of Strategy, Conviva. "I am excited to share Conviva's research in conjunction with the insights from Parks Associates to reveal how publishers can better understand their audience and grow their business."

All media are invited to attend. Register at https://www.parksassociates.com/ott-discovery-2021. To request data or an interview, contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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