Tuesday, November 02, 2021

Interest in a home network monitoring service jumps by more than 60% from 2021 to 2022

Industry webinar features discussion with Calix and Arlo on current support and connectivity challenges in the smart home ecosystem

Parks Associates research from 2Q 2021 finds 42% of US broadband households are very interested in a network monitoring service that proactively identifies and resolves network issues, up from 22% in 2021. This spike in interest comes as households report more tech problems with their Wi-Fi connections and devices in the home. The research firm, in partnership with Calix, is hosting the industry webinar “Managed Wi-Fi: Disruptive Potential for Support and Services” on Thursday, November 4, at 1 pm CT US (2 pm ET) to address consumer network challenges and service provider strategies to help resolve these issues.

“Many households are straining the up and down limits of their current broadband connections, with more people working at home, with OTT services streaming to multiple screens, and with more smart home devices connected to the home network,” said Elizabeth Parks, President, Parks Associates. “In the webinar, we will explore strategies to manage the Wi-Fi network in the home to ensure consumers get the best experience out of their technology.”

In this webinar, industry experts discuss the current challenges in the home as the broadband signal gets split among smart home, video streaming, work at home, and home schooling uses.

Webinar speakers:

  • Greg Owens, Senior Director, Product Marketing, Calix
  • Tejas Shah, Senior Vice President of Product and Chief Information Officer, Arlo Technologies, Inc.
  • Elizabeth Parks, President, Parks Associates

All media are invited to attend. Register at https://www.parksassociates.com/calix-nov2021. To request data or an interview, contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

Next: 51% of smart home owners who have recently experienced at least one technical issue report loss of wireless connectivity
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