Analyst Blog

As the presence of OTT services has increasingly grown over the past few years, free trials have been an effective tool for these services to engage and acquire customers. These free trials allow potential customers the opportunity to explore a service’s content offering as well as other aspects of the user experience that the free trial period and the user experience are compelling enough to convert those trialing the service to paying customers. Considering how effective free...
 
by Steve Nason | Nov. 19, 2020
Tags: OTT, streaming


Unprecedented changes and market pressures have changed the game for small businesses (SMBs). New needs in a changing work environment, increasing use of technology products and services, and rising security concerns, especially regarding the security of home networks for remote workers, are...
 
by Parks Associates | Nov. 16, 2020
Tags: security, tech support, Wi-Fi

The CONNECTIONS Conference is the premier Connected Home conference focused on emerging technology markets in digital media, content distribution, and mobile applications and services. This year' sessions offer its attendees a mix of valuable market research, analysis, and industry insight....

Mark Samuel, CEO of Ezlo Innovation , will be participating on the final CONNECTIONS panel session, Investing in the Future: Smart Home Investment Priorities . Ahead of the panel, he shared his thoughts with us on investing in the future and the long-term impacts of COVID-19: What do...
 
by Parks Associates | Nov. 12, 2020
Tags: CONNECTIONS, COVID-19, smart home

Overall adoption of connected home products is increasing each year, but the next five years will see much broader adoption of groundbreaking technologies, such as AI, machine learning, voice control, video analytics, sound recognition, and robotics, that will alter form factors. ...
 
by Parks Associates | Nov. 6, 2020
Tags: CONNECTIONS, smart home

Despite all the connected home products and services, the home is still more connected than it is intelligent. As connectivity becomes a de facto requirement to stay competitive, value creation will continue to move up the stack into the applications where data analytics drive new features...
 
by Parks Associates | Nov. 5, 2020
Tags: CONNECTIONS, smart home

The COVID-19 crisis has put fixed and mobile broadband networks to the test. Shifting work patterns and increased consumer use of connected devices and services at home bring into sharp focus the critical importance of the networks that provide the foundation of our connected lives. At this...

Parks Associates will hold the 24th annual CONNECTIONS executive conference online as part of CONNECTIONS Community . The final sessions start NOV 10-12 and will include presentations from Parks Associates' leading analysts and visionary sessions featuring executives in the connected...
 
by Parks Associates | Nov. 5, 2020
Tags: COVID-19, security, smart home


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