Analyst Blog

Subscription management and billing in the customer lifecycle is more important than ever before for media and entertainment companies. To thrive in today’s ever-changing market, business agility must be delivered through rich CRM-based subscriber lifecycle management to quickly launch new products, bundles, and promotions. On Thursday, June 11, 2020 at 8:30 a.m. PDT, Parks Associates’ Senior Director of Research Jennifer Kent  will join industry experts from Vlocity,...
 
by Parks Associates | May. 27, 2020
Tags: industry event, Webcast


As many states start to loosen shelter-in-place mandates, industry players are trying to understand the impact of the global pandemic on their respective markets. The COVID-19 pandemic and its economic impact are still largely evolving, and the industry and market response will continue to...
 
by Patrice Samuels | May. 22, 2020
Tags: Internet of Things, smart home

Parks Associates’ Connected Health Summit: Independent Living and Wellness is a three-day executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home. Ahead of the event, Rob Schneider, Vice President of Sales and Marketing at OMRON...

Security industry watchers have anxiously awaited Q1 earnings calls to see how market leaders fared as a robust start to 2020 hit COVID-19 headwinds in March. A strong 2019 resulted in 31-32% of US broadband households owning a working security system, up a substantial 5% points over 2018....

International research firm Parks Associates announces the advisory board for its seventh annual Connected Health Summit: Independent Living & Wellness that will take place on September 1-3, 2020 at the Manchester Grand Hyatt in San Diego, California. The executive conference examines...

Ahead of the Connected Health Summit , Parks Associates talked to Gene Wang, CEO and Co-founder of People Power Company, to get his insights on what the digital health industry will look like in the aftermath of COVID-19. Telehealth and telemedicine solutions have been thrust to the...

Internet service providers (ISPs) are in the midst of a significant sea change. ISPs must support the quickly evolving internet access demands across the globe brought on by the COVID-19 crisis. They are being called on to keep consumers and businesses connected, and are suspending data...
 
by David Drury | May. 11, 2020
Tags: broadband, COVID-19, OTT

Short-form smartphone-only SVOD service Quibi launched on April 6th with a limited-time extended 90-day trial and introductory pricing at $4.99 for the ad-supported tier and $7.99 for an ad-free tier. The early days of the service have been a mix of good and bad news. Quibi certainly...
 
by Steve Nason | May. 8, 2020
Tags: COVID-19, mobile, OTT


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