Analyst Blog

Earlier in the year, the original iPhone celebrated its 14 th anniversary.  Steve Jobs, Apple’s then CEO, took the stage at Macworld and amazed the globe with a product that literally changed how we communicate, work, and enjoy video and music content.  One could also argue that the iPhone (and the smartphone category in general) ultimately enabled social media apps to ascend to the level of popularity they currently enjoy.  In short, it’s evolved into a device that...
 
by Mark Vena | Jul. 23, 2021
Tags: Apple, mobile, smart home, smart TV, smartphones


Amidst this disruptive year, the smart home market continued its steady growth, with 34% of consumers owning a core smart home device and 41% owning a remotely monitored connected home device. Not only are new households getting in on the smart home trend, but current device owners are adding...
 

The overall use of ad-based OTT video continues to dramatically rise, with no single service leader. More than 30 million (or 31%) of US broadband households use free ad-based OTT services, which is a six-point increase from Q1 of 2020. Without a leading service, providers with unique...
 
by Parks Associates | Jul. 21, 2021
Tags: digital media, OTT, pay TV

Over the last year, Samsung has slowly but steadily moved toward an app-only approach to its SmartThings platform. With 6% of broadband households using SmartThings as their solution to control their smart home devices, according to Parks Associates research in Q4 2020, these changes impact...
 
by Chris White | Jul. 13, 2021
Tags: interoperability, smart home

NBCUniversal’s Peacock had a disappointing launch in summer 2020 due to unavailability on key platforms and a lack of appealing exclusive content to drive initial engagement. After finally adding Roku and Amazon Fire, Peacock has gradually risen in the OTT market through the addition of...
 
by Liam Gaughan | Jul. 12, 2021
Tags: digital content, OTT, pay TV

Parks Associates continues its 25th annual C ONNECTIONS: The Premier Connected Home Conference virtual series with the upcoming session MDUs: Scaling Up on July 14 from 12:30 PM to 2:45 PM CT. During this session, leading industry executives will address the demand for smart home...
 
by Parks Associates | Jul. 12, 2021
Tags: CONNECTIONS, COVID-19, smart home

In March, the debut of Univision Communications’ free ad-supported OTT service Prende TV marked one of the most significant streaming launches of 2021. A major service featuring Spanish-language films, TV shows, and nonfiction content was unprecedented within the US market. Univision aims...
 
by Liam Gaughan | Jun. 30, 2021
Tags: digital content, digital media, OTT

Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continued with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Gabriel Berger, CEO, ThinkAnalytics , was featured as the visionary keynote...
 
by Parks Associates | Jun. 28, 2021
Tags: COVID-19, digital media, OTT


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