Providing market intelligence for more than 35 years

Health

COVID-19 Accelerated the Connected Health Market - Insights from Trapollo

Parks Associates' Connected Health Summit: Consumer Engagement and Innovation returns on Tuesday, August 31, for the sessions: Virtual Health and Remote Monitoring and Connected Health Business Models from 11 AM to 4:15 PM CT. Michael Braham, SVP & General Manager, Trapollo, A Cox Business Company, is featured as the Visionary Insight speaker during the session Connected Health Business Models at 2:15 PM CT and will address the shifts in healthcare as the market moves towards a value-based care system and as technology allows for new applications, services, and appeal of healthcare services in the home. Prior to the session, Michael provided insights on how consumer behavior has shifted regarding connected health devices as a result of COVID-19:

How has COVID-19 impacted the connected health market?

COVID-19 accelerated the market by what we expected to take five years in 5 weeks. COVID-19 has shed light on the need, want, and overall benefit that connected health can bring to healthcare organizations and patients.

How have consumer attitudes towards connected health solutions shifted in the last year?

COVID-19 forced all participants in the healthcare landscape to use connected health solutions, which allowed patients to see the ease of use and convenience that is associated with these solutions. Patients were already beginning to demand a better patient experience, and connected health delivers on that demand.

Will shifts in consumer behaviors related to fitness, wellness, chronic care management, and care for senior populations outlast the COVID-19 crisis?

We hope so. Digital health solutions enable consumers/patients to take more ownership of their health and wellness, along with giving healthcare organizations a wider scope into a patient's full health story.

Join the virtual discussion during our 2021 Connected Health Summit sessions! Register Now 

More from Parks Associates

December 19, 2024

Navigating Profitability and Growth in the Connected Home Ecosystem

Parks Associates will host the CONNECTIONS Summit at CES on January 7. We are excited to bring indus...

Read More

December 11, 2024

Smart Spaces Keynote Highlight: Ambient Property Technologies

Mike Rovito, CEO of Ambient Property Technologies, shares his vision for the future of smart living...

Read More

December 05, 2024

Johnson Controls Sponsors CONNECTIONS Summit 2025

It has just been announced Johnson Controls will be one of the Break Sponsors at CONNECTIONS Summit...

Read More