Small and medium-sized businesses (SMBs) are actively investing in energy management solutions, driven by financial considerations, technology advancements, and the growing demand and expectation for smarter, more efficient operations.
Parks Associates research identifies four key trends shaping the adoption of energy management tools among SMBs. Elizabeth Parks will be sharing these insights during the SECC’s 2025 Consumer Symposium hosted at DISTRIBUTECH on March 24 in Dallas, Texas.
TREND 1 Cost Savings Remain the Primary Driver
Energy costs are a constant concern for SMBs, making efficiency measures a priority. Businesses are increasingly adopting smart technologies that help automate energy usage and optimize consumption. Solutions that deliver measurable cost savings while maintaining business continuity are highly valued.
TREND 2 Investment in Technology is Increasing
SMBs are allocating more resources toward energy management solutions, integrating smart devices that provide multiple benefits. Technologies such as smart thermostats, lighting controls, and connected plugs enable automation, driving operational efficiencies. Meanwhile, businesses exploring solar panels and EV charging stations are looking to maximize long-term sustainability and energy savings.
TREND 3 A Strong Interest in Controls and Analytics
SMBs are looking beyond basic energy-saving solutions and are prioritizing systems that offer greater control and insights into energy usage. Demand is rising for smart thermometers, air quality monitors, and water leak detectors, which provide real-time data and enable predictive maintenance. The ability to monitor and remotely adjust energy settings is becoming an essential feature for businesses seeking efficiency improvements.
TREND 4 A Fragmented Market Presents Opportunities for Providers
Unlike other technology sectors, the SMB energy management space lacks a dominant provider, creating opportunities for companies to establish leadership. Businesses are open to new solutions that deliver cost-effectiveness, automation, and ease of use, indicating significant potential for vendors that can meet these needs.
As SMBs continue to embrace energy-efficient technologies, demand will grow for solutions that provide automation, remote control, and real-time insights. Parks Associates research indicates that providers who can address SMBs’ priorities—cost savings, ease of use, and connectivity—will be well-positioned for success in this evolving market.
Interested in Parks Associates research? Click here for more info on this study.
