Parks Associates will address key issues in the connected health industry during a research workshop at Connected Health Summit: Engaging Consumers, on Tuesday, August 30 from 1-5 p.m. at the Omni Hotel in San Diego.   

The workshop, Addressing Consumer Needs in the Connected Health Market, will highlight new consumer research by Parks Associates, including details on the firm’s advanced segmentation and strategies to leverage this information to develop and deploy successful consumer-focused solutions. Presentations include analyst insights, industry perspectives on healthcare challenges, and audience Q&A to discuss the IoT solutions that best engage consumers and caregivers.

The workshop sessions feature speakers from Healthways, Vivify Health, and higi. Sessions for the workshop include:

  • Who Are the Healthcare Consumers? Insights from Parks Associates
  • Understanding the Chronic Care Patient Experience
  • Addressing Chronic Care Challenges through Technologies: Consumer Perspectives
  • Impact of Social Influence on Connected Health
  • Independent Living and Connected Home: A Caregiver Perspective
  • Personal Wellness: Devices and Apps for Connected Consumers


For more information on Parks Associates or Connected Health Summit, visit www.ParksAssociates.com. To register for the research workshop, go to http://www.parksassociates.com/events/connected-health/register.