Parks Associates Streaming Video Tracker includes access to a platform and monthly insights into the 300+ N. American streaming services, providing details on current players, new entrants, and trends in the market. Services tracked include subscription, transactional, ad-supported, and hybrid models that deliver professionally created content to consumers on internet-connected devices. REQUEST A DEMO

Walmart+ members can now access up to five free months of Apple Music and up to three free months of Apple Fitness+. These offers are available to new and qualified returning subscribers and require redemption by July 1, 2026. Apple Music provides access to over 100 million songs and curated playlists, while Apple Fitness+ offers a range of workout programs. To redeem the offers, eligible Walmart+ members must log into their accounts on Walmart's digital content page, generate a unique promo code, and redeem it through their Apple accounts. After the promotional periods, subscriptions will automatically renew at standard monthly rates unless canceled.  

Market Impact

Walmart’s addition of Apple Music and Apple Fitness+ to its Walmart+ membership is more than just a perk. It points to the bigger industry move towards cross-vertical bundling of subscription services into super-aggregation platforms. Walmart introduced Walmart+ in 2020, about 15 years later than Amazon, and is actively working to build its membership numbers. Free shipping, access to deals, and partnerships with other service providers – like Paramount – are core to that strategy.

We also see super-aggregation strategies from telcos, like Verizon, who offers its +Play subscription hub through which customers can create customized bundles as part of the myPlan service. Retailers are seeking different payoffs from subscription memberships than telcos – whereas telcos seek to acquire subscribers and reduce churn for the core service, retailers are looking to secure repeat transactions and lift overall spending. Most consumers report that is happening: 69% of retail membership subscribers report spending more with that retailer than they would without the membership.

Walmart is also making a stronger play in the video market through its acquisition of Vizio. Vizio has both a proprietary SmartCast ad platform, and a free ad-supported streaming platform, WatchFree+. With its retail position, a TV platform, and its Walmart+ membership service, Walmart continues to expand its relationship with consumers, its data on consumer purchasing, entertainment, and lifestyle choices, and ability to drive big revenue in its ad business.

Streaming Music Service Subscriptions

Apple is a strong partner as a music subscription provider. Apple Music has solidified second place in streaming music service popularity with 10% of US internet households subscribing to the service,  behind market leader Spotify but ahead of Amazon Music Unlimited. Competitive pressure is forcing market challengers to forge stronger ties, such as Walmart’s partnership with Apple.

These kinds of partnerships model how subscription bundlers are expanding across verticals to include entertainment, productivity, and convenience. This growing trend suggests that future subscription ecosystems will be shaped not just by content or commerce, but by who can combine them most effectively.

Streaming Music Service Subscriptions

Want a demo? email info@parksassociates.com for more info. This research service, used by the leading streaming ecosystem players, provides extensive profiling for 400+ streaming video services in the US and Canada. It also estimates subscribers, viewers, and transactional users, including those that do not publicly release customer figures. Data on the platform is updated quarterly and monthly updates are distributed providing insight into the latest news and market developments.

  • NPS
  • Churn
  • Reported and estimated number of viewers/subscribers
  • Availability by country
  • Service ownership
  • Launch date and closure date (if applicable)
  • Platforms supported
  • Languages supported
  • Types of available content
  • Pricing

 Monthly Market Updates

  • Monthly analysis of new and existing streaming video services
  • Review of significant content changes, industry trends
  • Analysis on emerging consumer trends