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Fox, Warner Bros. Discovery, and Disney Join Forces to Revolutionize Sports Streaming Landscape

By Sarah Lee, February 07, 2024

Fox CEO Lachlan Murdoch announced a joint venture in streaming sports with Warner Bros. Discovery and Disney in addition to the company’s pay-TV partners.

According to Parks Associates research, the first-place viewers go when watching live sports is a pay-TV service, followed by an SVOD app. While some sports leagues have migrated to streaming, they are spread out across numerous paid services. It is a constant challenge to determine where a specific event is broadcast and whether the viewer even pays for that service. Pay-TV offers the advantage of aggregating several sports leagues in one place, but even that isn't enough sometimes, and a streaming service is necessary. This joint venture is great news for the viewer as it will ease much of the frustrations sports fans experience, but unfortunately is another blow to the already struggling pay-TV industry.

This service will be launched in the fall of 2023, providing subscribers with access to content from sports networks including:

ESPN	ESPNU	ESPNEWS	FS2	TBS
ESPN+	SECN	FOX	BTN	truTV
ESPN2	ACCN	FS1	TNT	ABC

Stay informed with the quantified consumer study The Viewer Journey: Navigating Streaming Options.

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Fox, Warner Bros. Discovery, and Disney Join Forces to Revolutionize Sports Streaming Landscape

More from Sarah Lee

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