Fox CEO Lachlan Murdoch announced a joint venture in streaming sports with Warner Bros. Discovery and Disney in addition to the company’s pay-TV partners.

According to Parks Associates research, the first-place viewers go when watching live sports is a pay-TV service, followed by an SVOD app. While some sports leagues have migrated to streaming, they are spread out across numerous paid services. It is a constant challenge to determine where a specific event is broadcast and whether the viewer even pays for that service. Pay-TV offers the advantage of aggregating several sports leagues in one place, but even that isn't enough sometimes, and a streaming service is necessary. This joint venture is great news for the viewer as it will ease much of the frustrations sports fans experience, but unfortunately is another blow to the already struggling pay-TV industry.

This service will be launched in the fall of 2023, providing subscribers with access to content from sports networks including:

 

  ESPN ESPNU ESPNEWS   FS2   TBS
  ESPN+ SECN FOX   BTN   truTV
  ESPN2 ACCN FS1   TNT   ABC

 

Stay informed with the quantified consumer study The Viewer Journey: Navigating Streaming Options.