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Entertainment

Future of Video 2023 Conference, June 15 Session

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2023 event series. Panelists will discuss new trends in the video and connected entertainment industries, as well as share insight into consumer behaviors, in-depth research on OTT services and strategies for building successful video services. 

The June 15th session, "Advertising and Live Content: Measurements and Investments," discusses the rise in ad-based services and new opportunities and challenges, requiring careful measurement and analysis to optimize investments. The increasing demand for live content presents a dynamic landscape that requires effective measurement tools and investment decisions to capture audience attention and drive engagement. 

Sponsors include Adeia and FPT Software.

The June 15th virtual session, "Advertising and Live Content: Measurements and Investments," begins at 2:00 PM CT with speakers: 

  • Dave Bernath, VP Sales & Partnerships, Wurl
  • Mrugesh Desai, VP North America, Accedo
  • Field Garthwaite, Co-FOunder and CEO, IRIS.TV
  • Stephen Strong, Co-Founder & Chief Business Officer, Origin Media

Moderator:

  • Jennifer Kent, VP Research, Parks Associates

Keynote Speaker: 

  • Tony Marlow, CMO, LG Ad Solutions
     

Visit www.futureofvideo.us to register and learn more about our speakers, sponsors and sessions.

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