The new complimentary whitepaper from Parks Associates and Cognitive Networks, “Smart TV Unleashed: Engagement through Cognition,” examines the transformation in the TV industry as a result of connected device adoption, new content recognition technologies, and consumer demand for multiscreen video access.
The whitepaper provides a contextual review of the evolution of interactive TV (ITV), examines the transformation the TV industry is experiencing as a result of rising Internet-connected device penetration and consumer demand for multiscreen video access, and observes the up-and-coming industry trends transpiring to enable a truly intelligent multiscreen video experience.
