Providing market intelligence for more than 35 years

Entertainment

Lifetime Joins OTT Market, Launching Streaming-Only Movie Service

A+E Networks is the newest player to enter the OTT video services market after announcing the launch of a Lifetime streaming-only online video service this week. The service, named the "Lifetime Movie Club," will provide access to the channel's older content for just $3.99 per month and does not require an existing pay-TV subscription.

Parks Associates research cited in the Wall Street Journal shows that Lifetime's entry to the OTT market could be a challenging one. Research director Brett Sappington reports that there are already 75 active OTT video services in the U.S. alone, 12 of which launched in 2015. Ten additional services, including one from Showtime, are planning to launch in the second half of this year.

These new streaming-only video services have proven to be popular among U.S. consumers. In January, Parks Associates research revealed 17% of U.S. broadband households reported that they would likely subscribe to HBO's streaming-only service, HBO Now. Additionally, the firm noted in June that 7% of U.S. broadband households have broadband and OTT services, but do not have a pay-TV subscription. OTT video service revenues are expected to rise from $9 billion in 2014 to over $19 billion in 2019.

Parks Associates tracks 100 individual OTT services worldwide as part of its OTT Video Market Tracker research service. For more information, click here.

To read the full WSJ article, click here.

Further Reading:

More from

July 31, 2022

Parks Associates Welcomes MediaKind as 2022 Future of Video Sponsor

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce MediaKin...

Read More

September 19, 2022

The Advantages of OTT Bundling - Insights from Verimatrix

Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, September...

Read More

October 30, 2022

In-Person Future of Video Conference to Explore Latest Industry Trends

Parks Associates will host the fifth annual Future of Video: OTT, Pay TV, and Digital Media Decem...

Read More
Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive