Parks Associates will host the CONNECTIONS Summit at CES on January 7. We are excited to bring industry leaders together. Check out what we will be talking about during the session Profitability in the Connected Home. 

The connected home and smart technology markets are undergoing significant change, with companies facing diverse challenges and opportunities on the path to profitability. This session will focus on identifying the key opportunities in monetization and examining why some businesses, particularly manufacturers, struggle to achieve sustainable growth. We’ll also explore how artificial intelligence is reshaping the market, enhancing operational efficiency and end-user experiences, and driving innovation in accessibility, especially within the health and wellness sectors. As companies look to scale in the connected space, understanding the evolving needs of consumers and the shifting dynamics of ecosystems will be critical.

Customer retention and lifetime value are pressing challenges for companies in this space. Meeting consumer demands for affordability while maintaining profitability requires strategic thinking, particularly around pricing models and recurring services. This discussion will highlight effective strategies for engaging and retaining customers while maximizing long-term value. We’ll also examine the role of platforms as innovation hubs, exploring how they shape the customer experience and enable new revenue streams. Additionally, the transition from cloud-based models to edge computing is creating new possibilities for businesses and customers alike, and this shift will be a key focus.

Interoperability and ecosystem dynamics are becoming increasingly important as the connected home transitions from a collection of devices to a unified service platform. Companies must navigate the growing influence of standards like Matter while maintaining differentiation in a crowded marketplace. This session will address how businesses can balance adopting standards with preserving their competitive edge, as well as the importance of services in driving sustained growth. By understanding these dynamics, companies can position themselves to succeed in an industry that demands both seamless integration and a compelling value proposition.

Featured speakers include:

• Jake Alamat, Senior Vice President, Home and Life Business Unit, Silicon Labs, Inc.
• Melissa Andresko, Chief Corporate Brand Ambassador, Lutron Electronics Co., Inc.
• Travis Hockersmith, Group Vice President, Platform+, VIZIO
• Agnes Lorenz, VP, Zooz
• Laura Mitchell, CEO, GrandCare Systems
• Moderator: Elizabeth Parks, President & CMO, Parks Associates

Do not forget to add the CONNECTIONS Summit track to your CES registration.