Providing market intelligence for more than 35 years

Entertainment

Netflix Plans to Stream Movies on the Same Day They’re Released in Theaters

Netflix recently announced that it in addition to TV shows like “Orange Is the New Black,” it would start spending money on modest movies that will debut on the service. Now, the company is deciding if it will pay for popular movies to appear on Netflix the same time the film is released in theaters.

It is already possible to see some art house movies at home, through companies like Apple or Time Warner Cable, at the same time they’re in theaters. Almost all major Hollywood movies follow a “windowing” system, where they show up in theaters first, then on DVD and “on demand” services, then on pay TV. However, films studios have expressed interest in modifying those windows, so movies could move from theaters to other venues quickly. Yet, theater owners who play a big role in movie marketing oppose any changes.

For more information, click here

More from Parks Associates

August 07, 2024

How To Transform Your Video Delivery Strategy

Parks Associates research finds that 59% of households do not mind watching ads on paid streaming se...

Read More

August 07, 2024

Parks Associates Announces SALTO as Break Sponsor

Parks Associates has announced SALTO will join their Smart Spaces Conference as a Break Sponsor!...

Read More

July 24, 2024

Smart Energy Summit Speaker Highlight: Levven

Sean Vo, National Director of Sales and Strategic Partnerships, Levven continues the conversation af...

Read More