Providing market intelligence for more than 35 years

Entertainment

OTT Video Services Gaining Popularity in Europe

According to Parks Associates research, 33% of U.K. broadband households subscribed to an OTT video service as of 3Q 2015. New OTT video market entrants, especially those with paid services, will have to provide unique value in order to make substantial gains. However, the demand for interesting content is strong enough that there are market opportunities for new OTT video players. Nearly 20% of U.K. broadband households have recently used a Netflix service, despite the free OTT catch-up options.

Parks Associates recently released the results of its annual European consumer research survey, Connected Consumer in Europe, which surveyed 10,000 broadband households in Spain, Germany, France, and the U.K. Several key trends for digital media and pay-TV in Europe are highlighted in the infographic below.

Contact us today for more information on the complete results of Parks Associates' European survey.

Further Reading:

More from Parks Associates

November 19, 2024

Future of Video Speaker Highlight: Vevo

Victoria Marvin, Senior Director of Distribution Operations and Partnerships at Vevo, will be speaki...

Read More

November 15, 2024

Future of Video Speaker Highlight: Crunchyroll

Sheila Green, Vice President of Retention, Curation, Programming, Metadata Strategy, & S&P at Crunch...

Read More

November 14, 2024

Z-Wave Announced as Event Sponsor for 2025

Parks Associates has announced that Z-Wave Alliance will be an Event Sponsor for CONNECTIONS 2025....

Read More
Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive