Providing market intelligence for more than 35 years

Entertainment

Parks Associates reports U.S. gaming population increased from 56 to 135 million from 2008-2011

More U.S. consumers are playing videogames now than ever before, even as game consoles are losing their market dominance to online and mobile gaming solutions. More U.S. consumers are playing videogames now than ever before, even as game consoles are losing their market dominance to online and mobile gaming solutions.

Parks Associates' new consumer research project Online Gaming and Digital Distribution, show the number of U.S. consumers who play at least one hour of videogames per month increased from 56 million in 2008 to 135 million in 2011. The majority of these new gamers are "casual gamers," in particular people who play games like FarmVille and Angry Birds on social networks and mobile devices.Three-fourths of U.S. tablet owners play games on the device, including 79% of teen tablet owners, and 57% of smartphone owners play games on it.

Growth in traditionally "hardcore" gaming segments, such as MMORPG gamers, has stagnated for several years. Gaming is a social activity for casual gamers; however, most players prefer asynchronous multiplayer games as opposed to multiplayer games “where everyone plays at the same time.”Parks Associates will present digital-media analysis at CONNECTIONS™ Summit at CES, January 10, Las Vegas.

Follow the link to subscribe to the free Parks Points newsletter.

More from

July 31, 2022

Parks Associates Welcomes MediaKind as 2022 Future of Video Sponsor

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce MediaKin...

Read More

September 19, 2022

The Advantages of OTT Bundling - Insights from Verimatrix

Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, September...

Read More

October 30, 2022

In-Person Future of Video Conference to Explore Latest Industry Trends

Parks Associates will host the fifth annual Future of Video: OTT, Pay TV, and Digital Media Decem...

Read More