Providing market intelligence for more than 35 years

Entertainment

Viacom joins Warner Bros. and NBC Universal in backing away from Apple TV

From C21Media.net, NBC Universal and Viacom are the latest major US players to rule out placing their content on Apple TV's revamped TV rental service, following a similar call from Warner Bros.

Apple's latest attempt to penetrate the TV market has so far enticed Disney-ABC - unsurprising, considering Apple CEO Steve Jobs is the Mouse's largest shareholder - as well as News Corp-owned Fox and BBC America, which will offer individual episodes at US$0.99. However, many other companies have expressed concerns over the rental.

Yesterday, Viacom became the latest to back away from the Apple service, with CEO Philippe Dauman telling investors the price tag would not "work" for either the company nor the content industry, according to reports in the US.

More from

July 31, 2022

Parks Associates Welcomes MediaKind as 2022 Future of Video Sponsor

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce MediaKin...

Read More

October 30, 2022

In-Person Future of Video Conference to Explore Latest Industry Trends

Parks Associates will host the fifth annual Future of Video: OTT, Pay TV, and Digital Media Decem...

Read More

June 22, 2022

Parks Associates Announces Firstlight Media as 2022 Future of Video Sponsor

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce Firstlig...

Read More
Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive