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OTT and the User Interface

Today's television services throughout the world are provided with at least a non-interactive EPG (Electronic Programme Guide), consisting of a menu of information on scheduled linear TV programming. Operators or broadcasters deliver these menus as a dedicated channel, broadcast by specialized systems located in the provider's central distribution facility. Customers can tune into these specialized channels in order to view all of the available linear TV channels and the current and upcoming programmes available on each. These guides scroll through the channels sequentially in a continuous loop.

With the introduction of Internet-connected TVs and set top boxes, the amount of available content and the number of potential sources increases significantly. Over the top (OTT) Internet video, user-generated content, and stores of content on networked devices in the home become available to the television and set top box. The same content becomes available to consumers in a variety of formats and in differing business models. As the computing power and capabilities of the set top box increase, operators are able to provide access to content beyond video, such as information on weather or traffic, games, and social networking content. The digital set-top box can also deliver value-added services such as video mail, caller ID on the TV, and monitoring services such as energy or personal health.

--Content submitted from HiddenWires-- “Analysis: OTT and the User Interface” by Brett Sappington, Parks Associates
 

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