Providing market intelligence for more than 35 years

Smart Home

37% of U.S. broadband households plan to buy a smart home device in 2015

This week, Parks Associates revealed new smart home research during the 2015 Consumer Electronics Show in Las Vegas. Published in a new whitepaper, "The Connected Consumer: Top Trends in IoT," the research reveals market predictions and early data for a number of verticals within the digital living space. Most notably, the firm forecasts that personalization, created through data analytics, unique interfaces, and targeted product features, will be the key factor in creating product and service differentiation in 2015.

Commenting on the data, Parks Associates President Stuart Sikes said, “Most companies are only scratching the surface when it comes to personalization and effective utilization of big data. Data analytics and constant connectivity give companies the tools they need to provide an enhanced user experience, which will be the key differentiator in 2015. Companies that fail to leverage this powerful tool will continue to struggle.”

Some of the research revealed in this new whitepaper includes:

  • Average APRUs for pay-TV customers in U.S. broadband households
  • The number of Ultra HD televisions that will be sold globally through 2018
  • The total product and service revenues for the digital health market in 2019
  • The number of connected device owners who express concern over data privacy and security
  • The top two most appealing home energy management features among U.S. broadband consumers


The smart home and IoT were two hot topics at this year's CES, where a brand new exhibit space was opened for vendors to showcase their related services and products. Parks Associates' annual CONNECTIONS Summit also covered the IoT in depth, with speakers from WeatherBug Home, Ericsson, AT&T, EVRYTHNG, and Qualcomm, among others. You can access speaker presentations and other research from the Summit by clicking here or visiting www.connectionssummit.com.

To download your complimentary copy of the 2015 IoT whitepaper by Parks Associates, click here.

Further Reading:

More from

September 19, 2022

The Advantages of OTT Bundling - Insights from Verimatrix

Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, September...

Read More

July 31, 2022

Parks Associates Welcomes MediaKind as 2022 Future of Video Sponsor

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce MediaKin...

Read More

June 22, 2022

Parks Associates Announces Firstlight Media as 2022 Future of Video Sponsor

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce Firstlig...

Read More
Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive