Parks Associates analysts are following the AT&T and DirecTV deal closely. From our 1Q 2014 survey, we have data showing:
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Just under 1% of broadband households have DirecTV service from AT&T though an old partnership agreement where AT&T offered bundles that included DirecTV.
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1% of BB HHs have DirecTV pay-TV service and both mobile phone & broadband service from AT&T.
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3% of BB HHs have DirecTV and broadband service from AT&T.
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3% of BB HHs have DirecTV and mobile phone service from AT&T.
We also have research showing:
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Nearly 30% of AT&T pay-TV subscribers are aware of the TV Everywhere services they receive as part of their U-verse pay-TV service, compared to the industry average of 21%
Tom Kerber, our director of smart home research, said:
"From a home controls perspective, the potential acquisition of DirectTV by AT&T creates several synergies. Last summer, DirectTV acquired Lifeshield, a leader in the self-installed security market. With Lifeshield, DirectTV began to offer its nearly 4 million new customers the option to bundle security with the core DirectTV video products. AT&T on the other hand, chose to develop its own systems, including its own central monitoring stations. While AT&T systems must be installed by AT&T, the Lifeshield product was designed for the DIY market. Synergy opportunities include converting existing Lifeshield customers to AT&T central monitoring, converting 3rd party source products to Lifeshield products, and expanding AT&T’s smart home solution to include a DIY offering."
If you're interested in our related research, email info@parksassociates.com. Media requests for analyst interviews and specific research numbers can be directed to Holly Sprague at hsprague@gmail.com
Don't forget, GW Shaw, VP of AT&T U-Verse, will present a keynote at our CONNECTIONS Conference on May 13. The keynote, "Differentiating TV with Apps in a Competitive, Multi-screen Market," will address how apps are driving interactivity, increased customer engagement and strong business results. Check out the full agenda and sign up today.
