Parks Associates has been commissioned by CEDIA (the Custom Electronic Design and Installation Association) to conduct significant and unique industry research on the residential custom installation market in key territories within the UK, Europe and Africa.
The research project will be comprised two defined parts. Starting in June 2012, Parks Associates will conduct an industry-wide survey, in the UK, in order to establish the size and scope of the sector highlighting areas of growth and opportunities. CEDIA has also asked Parks Associates to map the scale of residential custom installation in France, Germany, Italy, Spain and South Africa, countries where CEDIA membership is expanding.
"We are pleased to be working with CEDIA on this important project, as our past research has indicated multiple opportunities for custom installers in these global markets," comments Tricia Parks, CEO, Parks Associates. "Our consumer study, Connected Consumer in Europe, found that 20% of the broadband households in France, Germany, Italy, Spain, and the UK are interested in a home energy management service. The custom installation channel is in an excellent position to address this untapped demand for home systems. Installers have the opportunity to explain the benefits directly to consumers, helping to turn interest into actual engagement."
For more information please visit www.cedia.co.uk.
