Parks Associates has released a new primary research entitled, Expanding the Base: From Security to Smart Home, which analyzes the potential of growing the home security market through integrated, Internet-enabled packages. It compares and contrasts the established base of security-system owners against households with newer, more sophisticated offerings. It also analyzes households that are considering adopting a security system and those who recently considered a system but ultimately chose not to adopt one.
This research identifies the necessary directions for all players in this market and the strategies most likely to find success. This research also helps companies understand if these new integrated systems are expanding the base of security system owners, which has hovered near the same percentage for years, or if only current owners are upgrading to these more advanced systems.
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