Providing market intelligence for more than 35 years

Smart Home

One-third of broadband households in Western Europe plan to purchase a smart home device in the next 12 months

Consumer intention to purchase devices and integrate them into home systems continues to be a growing trend across Western Europe. Mass-market smart home products and services are now available through numerous channels, including security dealers, telecoms, and retail stores, and both mass-market and custom-installed systems are seeing substantial growth as the combined marketing efforts of all channels are improving awareness.

According to research conducted by Parks Associates for its annual European consumer research survey, Connected Consumer in Europe:

  • 37% of Spanish broadband households plan to purchase a smart home device in the next 12 months.
  • 45% of broadband households in Western Europe own a smart TV.
  • Pay-TV adoption is 50% in Spain, 87% in Germany, 74% in the U.K., and 75% in France.


The infographic below displays additional European smart home research discovered through the study's results.

Contact us today for more information on Parks Associates' annual European research study.

Further Reading:

More from Parks Associates

November 19, 2024

Future of Video Speaker Highlight: Vevo

Victoria Marvin, Senior Director of Distribution Operations and Partnerships at Vevo, will be speaki...

Read More

November 15, 2024

Future of Video Speaker Highlight: Crunchyroll

Sheila Green, Vice President of Retention, Curation, Programming, Metadata Strategy, & S&P at Crunch...

Read More

November 14, 2024

Z-Wave Announced as Event Sponsor for 2025

Parks Associates has announced that Z-Wave Alliance will be an Event Sponsor for CONNECTIONS 2025....

Read More
Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive