On Thursday June 27, 2013, Parks Associates' Brett Sappington and Viaccess-Orca's Haggai Barel will present a webcast entitled "Operators' Survival Guide, Episode 2: Show Me the Money." This webcast will address trends in the evolution of video services monetization and present steps that operators should take to develop successful monetization strategies by leveraging the personalization and socialization demands of consumers.
Parks Associates research shows that by 2016, nearly 115 million U.S. and Canadian pay-TV subscribers will be able to receive a multiscreen service from their existing pay-TV provider, but providers are struggling to monetize these new services. This webcast will cover possible solutions to this problem and much more.
Some topics that will be covered include: How to build services that excite the consumers of today, Offering value-added services outside of the traditional footprint, and Leveraging multiscreen services to drive upgrade behaviors.
For more information on the webcast, click here.
