Join Parks Associates for a Future of Video virtual session on Thursday, February 20, 2025 from 12:00 PM – 1:15 PM CT featuring the Motion Pictures Association and a panel discussion: Video Trends in a Multiplatform, Multidevice World.
Future of Video: Business of Streaming
Streaming is now the dominant mode of video consumption, making connected TV (CTV) platforms the new power players in entertainment. Parks Associates’ data finds 68% of internet households own a smart TV, and 46% have a streaming media player. Additionally, over half of consumers agree that accessing content is easier when working within the same ecosystem, and a similar number believe video devices perform better when integrated. This data highlights a growing reliance on connected devices, making the CTV platform a key hub for entertainment and technology moving forward into 2025 and beyond.
CTV platforms are redefining how consumers interact with digital content by acting as gateways to a fully connected home and offering up new revenue opportunities. With advanced capabilities such as voice controls, AI-driven personalization, and seamless integration with other smart devices, CTVs are no longer just entertainment devices—they are becoming central control points for everyday digital life.
This evolution enables platforms to capture and retain consumer attention while also offering advertisers a premium advertising environment in a way that smaller devices cannot replicate. The dominance of CTV platforms also points to a shift in consumer behavior, with audiences demanding high-quality, immersive viewing experiences that only large-screen, high-definition devices can provide.
Roku and Amazon are the most popular brands of streaming media players purchased, while Samsung is the most popular brand of smart TV purchased. Together, these three brands dominate in terms of consumer viewing habits, with 65% of US internet households naming one of these brands as their primary streaming video device. Samsung has a sizeable lead in the smart TV market. The company’s strength in smart TVs earns it the #2 position in CTV platform use, even though Samsung does not have a separate streaming media player offering.
As competition for market share and brand loyalty intensifies, success will hinge on a combination of technological innovation, user experience, and the ability to leverage these platforms as both entertainment hubs and strategic drivers of broader smart home ecosystems.
This session will address key trends in the streaming market including the rise of paid piracy services and content protection, as well as new dynamics and opportunities for personalization, interconnection between devices, and rise of new revenue streams.
Thursday, February 20, 2025 | 12:00-1:15 PM CT
Video Trends in a Multiplatform, Multidevice World
12:00 PM CT Keynote: Marissa Molé Bostick, Senior Vice President and Global Head of Litigation, Motion Picture Association
12:30 PM CT Video Trends in a Multiplatform, Multidevice World
SPEAKERS
Thank you InterDigital, Inc. for your special sponsorship support
Easy to Register and Join us - Click Here - Its Free
Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market.
Parks Associates will host Future of Video 2025 at the Marina del Ray Marriott, Tues, Nov 18 – Thurs, Nov 20. www.futureofvideo.us
