Connected TV (CTV) has matured into a dynamic space with enormous growth—but as audiences shift from linear to streaming, revenue models must evolve too. Advertising remains critical, but it’s no longer enough. Enter: interactive and shoppable TV.
Why Now?
The convergence of content, commerce, and connectivity is rewriting the viewer experience. Consumers are more willing than ever to engage—if it’s seamless. Meanwhile, brands are searching for new ways to cut through the noise and drive real results.
What’s Possible with Shoppable TV?
Think beyond QR codes. We’re talking in-content product placements with click-to-buy options, personalized offers, and real-time interactivity that transforms passive viewing into active engagement. These capabilities create measurable ROI for brands—and new revenue streams for CTV platforms.
Backed by Innovation
This white paper, developed in partnership with Adeia, dives into the tech, the IP, and the business models making it possible.
Let’s make TV more than just watchable—let’s make it shoppable. Download the complimentary white paper (in partnership with Adeia) here.
