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55+ Use Tablets As Multitasking Tool

November 28, 2012

Tablets and smartphones are the hottest consumer electronics items this year, and consumers tend to reach more often for Apple's iPad and iPhone, according to Parks Associates. Research released Thursday suggests U.S. consumers plan to spend 33% more on consumer electronic devices this holiday season, compared with last year.

The total amount is increasing from $793 per household in 2011 to $1,058 in 2012. The survey of 2,500 U.S. broadband households, fielded in October and November 2012, found 63% of households plan to make a CE purchase, up 37% in the same year-ago period.

From the article, "55+ Use Tablets As Multitasking Tool" by Laurie Sullivan.

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According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...

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