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Analysis: Viewers crave streaming simplicity not more fragmentation

Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub.

From the article, "Analysis: Viewers crave streaming simplicity not more fragmentation" by Dak Dillon

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56 million (46%) US Internet households are cord cutters, and 12% are cord nevers – Parks Associates

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Research: 56m US households are cord-cutters

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