In The News

Apple's very happy holiday season

December 04, 2013

Earlier this year it seemed that Apple would take a fall. Samsung and rest of the Android players were gaining momentum and share as Apple was slow to update its product portfolio and was seeing its profit margins decline. The stock went from from above $700 in September 2012 to below $400 in July 2013. Following the fall introduction of new products and good sales numbers for the holiday shopping season, however, the stock has climbed back above $560.

Even the Macintosh is having a nice holiday. Apple topped the list of intended brands for desktop purchases for the first time this year, according to an annual research survey from Parks Associates.

From the article, "Apple's very happy holiday season" by Dan Farber.

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