Providing market intelligence for more than 35 years

In The News

Apple Inc. Could Have Trouble Selling a $200 Apple TV

In the United States, Roku, Google , Amazon , and Apple accounted for 86% of the streaming device market last year, according to research firm Parks Associates.

Roku and Google's Chromecast were the market leaders in 2014, respectively accounting for 37% and 19% of streaming device usage in the United States. Apple TV ranked third with 17%, while Amazon came in fourth with 14%. But in terms of overall U.S. shipments, Apple slipped to fourth place, mainly because it didn't launch a new streaming device last year.

Prior to Google's launch of the Chromecast in July 2013, Parks Associates stated that Roku accounted for nearly half of all U.S. streaming shipments while Apple contributed over a fourth. This means that Chromecast's big gains reduced Roku and Apple's market shares. The Chromecast had two main selling points: its low price tag of $35 and its convenient dongle form factor. The success of the Chromecast forced both Roku and Amazon to launch comparably priced streaming sticks.

From the article "Apple Inc. Could Have Trouble Selling a $200 Apple TV" by Leo Sun.

Previously In The News

The Transformation of Making, Storing, and Keeping Energy Reliable

“Since the 1980s, energy efficiency has been one of the key drivers of home automation, which is what it was called back then,” said Elizabeth Parks, president and CMO at research group Parks Associat...

Streaming in 2025 Isn’t the Bargain It Used to Be

A recent Parks Associates report found that nearly half of U.S. households subscribe to five or more streaming video services, and 23% subscribe to eight or more. The bottom line? Cutting the cord...

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

Apple TV+ has historically been more reliant on creating standout content than its competitors, said Jennifer Kent, vice president of research at market intelligence firm Parks Associates, and it rema...

Telcos have an in when it comes to in-building AI

Beyond connectivity, Parks said telcos also have an opportunity to provide value-added and managed services for commercial and residential buildings alike. Parks Associates, which tracks tech adopt...