Providing market intelligence for more than 35 years

In The News

AT&T gooses $45 prepaid plan with cheaper iPhones

And, as a recent report from Parks Associates noted, consumers are increasingly drawn to the simplified pricing offers in prepaid. The firm said that “currently postpaid carriers are starting to explore new value-added services such as bundled entertainment packages as new upsell options,” according to a release.

Also in its report, Parks Associates reported that only 39% of mobile subscribers have made a plan change in the past 12 months, typically either a plan upgrade or a new phone. And the firm said that one-third of mobile customers have not made any changes in their mobile services for more than two years.

From the article "AT&T gooses $45 prepaid plan with cheaper iPhones" by Mike Dano.

Previously In The News

Burning Los Angeles homes livestreamed their own destruction as owners watched

Forty-three percent of U.S. households with internet access have a security product with online capabilities such as a self-monitored smart camera, video doorbell or a professionally monitored securit...

22% of US households get bundled Internet, mobile services

New data from Parks Associates shows 22% of US households now receive their Internet and mobile services as part of a bundle. New Parks Associates research released at CES® 2025 shows that 22% of U...

Parks Associates: Expect Consolidation Among Streamers to Accelerate in 2025

There are now 348 standalone streaming services in the United States and Canada, down slightly from a post-pandemic high of 366 in 2022 but up significantly from 2015, when there were just 154, ac...

Amazon's Ring announces smart smoke alarm as CES tech-palooza kicks off

Amazon doesn’t disclose unit sales for its Ring division, but Ring and rival home security company SimpliSafe comprise one-fifth of the U.S. market for professional monitoring systems, according to da...