Providing market intelligence for more than 35 years

In The News

Netflix cracking down on password sharing. How about HBO Max, Disney+, Hulu, and others?

High inflation is prompting consumers to tighten their belts. And, with so many viewing options at their fingertips, subscribers are getting increasingly fickle. They sign up for streaming services to watch “Yellowstone” or “Succession” only to unsubscribe a few months later.
 
And, according to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019.
 
Password crackdowns could encourage more people to drop streaming services. So, for now, other streaming services are letting Netflix take the lead. 
 
“Subscribers – who are already reevaluating their budgets – may view the censure as a penalty or price increase,” Parks Associates research analyst Sarah Lee said in an email.
 
From the article, "Netflix is cracking down on password sharing. How about HBO Max, Disney+, Hulu and others?," by Jessica Guynn.

Previously In The News

Churn Rate for U.S. Streamers Hits 47 Percent

A new Parks Associates study has found that the average annualized churn rate for streaming video services in the U.S. is 47 percent, with the desire to save money as the leading reason people cancel...

Shifting demand in video services reveals growth strategies

A study from research organisation Parks Associates has revealed US consumers are cutting streaming services to save money, showing that the average annualised subscriber churn rate for streaming vide...

Streaming services to lose $113 billion by 2027 due to piracy

Streaming services are projected to lose out on hundreds of billions of dollars as a result of piracy over the next five years. A new study shows that pirating websites and password sharing could cost...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive