Providing market intelligence for more than 35 years

In The News

Network negotiations: combining content and attracting consumers

In a statement, Discovery revealed its content pipeline will be fuelled by the Scripps acquisition to grow in areas including Discovery’s Home and Health network in Latin America.

Parks Associates pointed to the rising cost of content. He also said that advertising revenues would strengthen and that combining channels would create opportunities for new services.

“The Discovery and Scripps merger is a direct result of these economics and consolidation among pay-TV providers.

“Controlling a larger share of popular networks gives the new Discovery and Scripps company more negotiating leverage against the pay-TV giants that have grown from operator consolidation.”

The opposing forces between pay-TV prices and retaining a strong customer base is a likely motivator for the firms’ merger.

From the article "Network negotiations: combining content and attracting consumers" by Alana Foster.

Previously In The News

Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights

A recent survey of 8,000 internet households from Parks Associates found that 42% of internet households in the U.S. say they subscribe to a traditional pay-TV service as of Q3 2024, down from 75% in...

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up fr...

Parks Associates: Prime Video is most-used streaming service in U.S.

For the third consecutive year, Amazon’s Prime Video has outranked its competitors as the most-used streaming service in the United States, according to a report released by Parks Associates on Tuesda...

Upgrading the Smart Home Experience

A recent report from market research and consulting company Parks Associates shows that each year 1% to 2% of broadband households return smart home devices, from a 2% to 5% purchase rate. From the...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive