Providing market intelligence for more than 35 years

In The News

Pay-TV and OTT Subscriptions Not Necessarily An Either/Or Situation: Research

For many TV viewers it’s not an either/or situation when it comes to pay TV and OTT video subscriptions, but rather a this and that, according to new research from Parks Associates.

In its new report, Market Snapshot: OTT and Pay TV: Partnerships and Competition, the firm found that 52 percent of U.S. broadband households have subscriptions to both a pay TV service and at least one OTT video service.

“The nature of competition in video services has changed. Today, it is less about replacing competitors and more about how you complement others in the market," said Brett Sappington, senior director of research at Parks Associates, in a statement. "Consumers are willing to carry multiple video accounts to get the content they want. Often they will select a preferred service with the content that they can't do without and then select other video services that complement the high priority option." 

From the article "Pay-TV and OTT Subscriptions Not Necessarily An Either/Or Situation: Research" by Bevin Fletcher.

Previously In The News

2024 streaming trends and 2025 outlook: Kent

As 2024 came to an end, the Parks Associates analyst team took a moment to reflect on another transformative year that highlighted the challenges and adaptability of the streaming market. Streaming pl...

Home Entertainment 2025: The Push for Profits

While Netflix sidesteps subscriber growth, the competition remains fixated on scale and sub gains as a means of increasing ad revenue (i.e. marketers), which they now see as a key component in the...

Study: Video Doorbells Have a 71% Service Attach Rate

Parks Associates recently announced a new white paper, Consumer IoT Product Development: Managing Costs, Optimizing Revenues, which provides companies with a business-planning blueprint to evaluate ho...

The Smart Money: Residential Security System Sales Sluggish

After a spike in purchases of safety, security, and technology products during the pandemic, the latest Parks Associates research indicates security system adoption has stabilized at roughly 32% of U....

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive