Providing market intelligence for more than 35 years

Industry Press Releases

New Ooyala Live Enhancements Bring Broadcast Reliability Closer to the OTT World

“While VoD has been a dominant part of OTT video services, live video is now enjoying a renaissance in the online space. Livestreaming from Facebook and Twitter, live sports broadcasts by Amazon and sports leagues, and the rapid growth of online pay-TV services with live broadcast channels are a testimony to the strength of this resurgence. In fact, 17% of U.S. consumers that watch live broadcasts on a TV use an online video service to do so,” said Brett Sappington, Senior Director of Research at Parks Associates. “Live online broadcasts drive record audiences and require robust systems that can supply the necessary quality demanded by consumers, media companies, and content owners.”

From the article "New Ooyala Live Enhancements Bring Broadcast Reliability Closer to the OTT World."

Previously In The News

DISH, Independa transform in-home entertainment and care experiences for senior living

"Parks Associates research reports 29 percent of seniors age 65 and older find it appealing to have a video consultation with a doctor directly through their TV," said Elizabeth Parks, senior vice pre...

The Connected Home is Growing: WiFi Router Outranks Smartphone as #1 Technology US Adults Can’t Live Without for More Than One Day

“Consumer concerns about data privacy and security, including both the unauthorized hacking of devices and theft of device data, consistently rank as one of the leading concerns about connecting devic...

Verimatrix Unveils Latest Forensic Watermarking Enhancement to Boost Fight Against Piracy

A leading innovator in forensic watermarking for the media and entertainment industry, Verimatrix introduced its latest HTML5-focused solution to allow enhanced cybersecurity protections across multip...

Synacor Tackles TV Everywhere Password Abuse

Synacor Inc. (NASDAQ: SYNC) today announced Forever Login to curb Pay TV’s password sharing challenges that Parks Associates estimates will be a $10 billion problem. Available on the company’s Cloud I...