OTT Video Market Tracker highlights the role of TV as smart home control hub
New Parks Associates research released during CES® shows 63% of US internet households own a smart TV, up from 38% in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of the TV in the home by marrying entertainment with connected home functions. Roku announced at CES 2023 it would manufacture its own line of smart TVs this year, and many companies showed off new TV technologies.
“Smart TVs are part of the modern home; this device will be a key element of an integrated whole-home entertainment vision going forward,” said Elizabeth Parks, President, Parks Associates. “New applications and integration are bringing together the smart home and entertainment ecosystems to further monetize its user base and have more control of the data in the home.”
Parks Associates research shows 87% of US internet households have at least one streaming service. At CES, many companies announced new smart TVs and seek to leverage the operating system (OS) as much as the hardware for future applications. TV manufacturers and tech giants, such as Amazon, Apple, Google, and Samsung, are building smart home controls into the TV, transforming this device into a home control platform.
When consumers are considering a smart TV purchase, they value interoperability, compatibility, and ease of use within an ecosystem more than they value single-point functionality. Connected device owners now have an average of 16 connected devices in the home, and the desire for a single access control point is at the top of their wants.
OTT Video Market Tracker helps companies stay updated on more than 400 North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market.
To schedule an interview with an analyst or request specific research data, please contact Rosey Sera at rosey@parksassociates.com, 972.996.0233.
About Parks Associates
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.
Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
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