Industry webinar features discussion with Cox Communities on market for MDU smart apartment deployments

Parks Associates research finds that among prospective MDU (multi-dwelling unit) tenants, 65% look to preinstalled smart home devices as a key amenity. The research firm, in partnership with Cox Communities, is hosting the industry webinar “Planning and Partnerships in Smart Apartment Deployments” on Thursday, May 26, at 11 am CT US (12 pm ET) to discuss the rapid growth for MDU smart deployments, where 96% of smart home deployments were made fewer than five years ago.

“The smart home MDU market is intensifying, with remote work among tenants and staff shortages among MDUs creating unique drivers for these types of deployments,” said Kristen Hanich, Director, Research, Parks Associates. “Expectations among prospective MDU residents have shifted so that Wi-Fi is now a standard amenity, with many now expanding their demands to include smart home solutions. We look forward to discussing the trends driving the smart home MDU market, plus the new revenue potential, lessons learned with recent deployments, and best practices when working in the built environment versus new construction.”

In this webinar, industry experts share Parks Associates' latest consumer and property manager and building owner research, explore the benefits and challenges when deploying these technologies, and discuss the unique needs of MDU owners/managersand their expectations with smart apartment deployments. Featured speakers:

• D. Rush Blakely, III, President and CEO, RealtyCom Partners
• Duncan Cannon, Building Automation and Technology Manager, Cortland
• Kristen Hanich, Director, Research, Parks Associates
• Guillermo Rivas, VP of New Business Development, Cox Communities

“Automation solutions are a big deal to folks when they move,” said Vickie Rodgers, VP and GM, Cox Communities. “So what are they looking for when they move? They want it to be easy. They want things to be pre-enabled, so they don't have the hassle and wait. And it's starting to become table stakes for renters.”

Topics:

• Key factors driving growth in smart home and proptech deployments
• Benefits of smart solutions and Wi-Fi technologies for residents and property owners
• Common pain points, including integration, network structures, and vendor relationships, and unique needs within the MDU space
• Best practices for evaluating technology and vendors/partners

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

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