New study “Consumer Perception and Use of Generative AI” tracks consumer understanding of and demand for AI/ML applications

Parks Associates will share its latest smart home and AI research at its 19th annual CONNECTIONS™ Summit, a partner conference hosted on January 7 at the CES® 2025 in Las Vegas. The firm’s latest research Consumer Perception and Use of Generative AI reports that the majority of households intending to buy smart video doorbells and smart cameras consider AI capabilities an important part of their purchase decision. 

The study of 8,000 US internet households tracks consumer demand for AI and machine learning (ML) applications across connected living verticals. Context and the ability to identify people and objects are increasingly important capabilities in security and safety systems and devices. These capabilities allow for precise threat detection and tailored responses, making environments safer and more secure.

“At CONNECTIONS™ Summit, we will address how AI technology plays a crucial role across the connected home, including home security, by enhancing video verification and allowing for real-time monitoring and accurate threat assessment,” said Elizabeth Parks, President and CTO, Parks Associates. “Its ability to analyze footage and identify potential security breaches improves response times and reduces false alarms.” 

CONNECTIONS™ Summit is sponsored by Alarm.com, Kwikset, Shelly, and Ubiety Technologies. Sessions focus on the business of the connected home with the following topics:

• AI in the Smart Home: Applications and Ethics
• Profitability in the Connected Home
• Smart Home Standards & Platforms: Who’s Winning
• Demand for Energy Management at Home
• Navigating the Multifamily IoT Markets
• Home Security: Trends and Transformations

“Generative AI will be a catalyst for growth, a critical new tool for operational efficiency, or a competitive threat,” Parks said. “For many, it will be all three.”
 
Registration is open CONNECTIONS™ Summit at CES. To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com or 972-490-1113.

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit is an annual research and industry event hosted by international research firm Parks Associates. The executive event brings senior executive leaders from the broadband, security and smart home, consumer electronics, and connected health solution markets to share insights on the future of connected homes.

The 19th annual CONNECTIONS™ Summit will take place January 7 during CES, which runs January 7-10, 2025, in Las Vegas.

For information about CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113 or visit www.connectionssummit.com.