Customer subscriptions for digital cable TV jumped 18 percent to 16.3 million across Europe in the first half of this year, as subscribers migrate to enhanced services.
Figures published by Cable Europe, the cable industry association representing operators reaching more than 70m households, and compiled by Screen Digest, the media market analysts, revealed a record growth for the European cable industry in digital television.
Cable Europe, the cable industry association representing operators reaching more than 70 million households, welcomed the figures as evidence that cable platforms can attract new customers for digital TV, internet and telephony services.
Manuel Kohnstamm, President of Cable Europe, said: “Demand for digital services is showing that customers are upgrading their older analogue services faster than ever. The new digital services enable the industry to provide a richer audience experience.”
Of Europe’s largest pay-TV markets, Screen Digest reported 32 percent growth in Germany to 3.4 million customers; 12 percent in France and Spain to 1.6 million and 1.05 million customers respectively; a 15 percent increase in the Netherlands to 1.8 million; and 3 percent growth to 3.36 million customers in the highly competitive UK market.
The growth rates in digital TV services were broadly mirrored in cable internet and cable telephony, which rose 6.7 percent and 9.2 percent respectively for Europe as a whole between the end of 2007 and June 30, 2008.
Rising digital demand contrasted with a 5 percent decline in analogue cable TV services in the first half of the year, according to Screen Digest’s figures.
