OTT services create major industry shifts in content distribution, advertising, partnerships, and video subscription services
Parks Associates research shows 70% of U.S. broadband households now subscribe to an OTT service, compared to 79% with pay-TV services. The research firm will discuss the future landscape of OTT, pay TV, and digital media and strategies to enhance the viewer value proposition at its inaugural Future of Video: OTT, Pay TV, and Digital Media conference, December 10-12, in Marina del Rey, California.
"While consumers demand access to OTT video services on mobile devices, only about one-third of U.S. broadband households actually watched video on their mobile phones in the past 30 days,” said Parks Associates. “It is just one example of the complexities involved in offering video services today.”
Future of Video will provide insights on viewer behaviors and preferences and the challenges for the video industry in meeting the expectations of today’s connected consumers. Sessions will highlight in-depth consumer and industry research on OTT services, the value of content, technology innovations, and best strategies for building successful video services.
Sponsors for Future of Video include MediaKind, TiVo, Swrve, Hallmark Movies Now, Massive, NAGRA, Premion, and Penthera.
About Future of Video: OTT, Pay TV, and Digital Media
Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market. www.futureofvideo.us
