More than 380 million connected cars will be on the road by 2021. Parks Associates will address new strategies to tie the connected lifestyle together across connected car, home, energy, and entertainment ecosystems during the session,“Auto Industry Transformation - Lessons and Opportunities for IoT Players,” at CONNECTIONS: The Premier Connected Home Conference.
The 21st-annual event will be held on May 23-25, 2017 at the Hyatt Regency Airport in San Francisco and will address topics on connected entertainment and smart home innovations, consumer adoption, marketing, and data/privacy protection. The smart home is forcing the convergence of traditionally separate industry silos, and partnerships are driving new value as integrated and flexible solutions offer a variety of unique user experiences.
“Auto Industry Transformation - Lessons and Opportunities for IoT Players, ” moderated by Jennifer Kent, Director, Research Quality & Product Development, features insights from leading players and examines the lessons learned from the first phase of the connected car rollout, including data and privacy challenges, new partnerships, consumer perceptions, and their expectations for a connected car experience, including the impact of electric vehicles.
Session participants include:
- Kal Gyimesi, Automotive Marketing Leader, IBM Watson IoT
- Kurt Hoppe, Global Head of Innovation - Connected Car, GM
- Hakan Kostepen, Executive Director – Product Strategy & Innovation, Panasonic
- Tom Rivers, VP, Connected Car Marketing, Harman
Other research from Parks Associates shows:
- 58% of U.S. car owners are very concerned about hidden fees associated with connected car features and services.
- Nearly 50% of all car owners in U.S. broadband households are very concerned about the security of their location data in a connected car, while 43% share the same level of concern about the security of their personal driving data, such as speed, mileage, and hours driven.
- The U.S. connected vehicle market will grow to 183 million cars, or 61% of the light vehicle fleet, by 2021.
- 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with the auto OEM.
- 64% of car owners in U.S. broadband households who own a smartphone want embedded access to connected car features in their next vehicle.
